IPS, pricing, consults, and follow-up: the systems that turn leads into high-average bookings.
24 posts
A strong portfolio. An offer people want. Campaigns that keep getting better. How to build the photography studio people choose in a small town or a major city.
A short field note on why photography leads leak after the inquiry, and the sales habits that turn more of the same leads into booked clients.
Astrid Morgrin quit her corporate executive job to build Liberation Boudoir in downtown Miami, with a moveable air mattress, handmade angel wings, and a $2,000 sale that changed everything. Here's exactly how she did it.
Most photographers argue about the wrong number. The session fee is your door, not your revenue. Here's how the 4 pricing models compare, and why IPS studios average $3,600+ per client.
Your clients walked into that ordering session already ready to spend $3,000. Most photographers send them home with $400. Here's the IPS system, including same-day sales, that changes everything.
Most photographers want more yeses. The top studios want more answers, including the nos. Here is the complete ghost recovery system, the BDA Model, and how to build a pipeline where no lead disappears into silence.
Humberto Garcia and Jen Bruno Smith host a panel of six-figure photography studio owners who share their best lead sources, pricing strategies, biggest ROI investments, and mindset shifts.
Kristin was spending $3,000/month on Google Ads and getting almost nothing. P2P rebuilt her entire funnel and took her newborn photography business to $293K in 2023, on track for $440K+ in 2024.
Most photographers use contracts to protect themselves, but heavy contracts create friction that costs real bookings. Here's the honest math, the 8 clauses that actually matter, and when to skip the legalese entirely.
I will guide you through how we boosted a portrait studio leads from 0-1 per week to 9 in just 5 days. We implemented Google Ads, an interactive quiz, and improved the landing page.
I showcase how a portrait studio significantly increased consultations from just one to over 10 a year with a combination of consultations and a quiz pop-up form.
How do you get more photography inquiries? How do you get more photography clients? That is what we are covering in today is video!
Mel and Dave discuss IPS for international photography studios.
The sunk cost fallacy keeps you trapped: in the wrong career, the wrong niche, the wrong business model. Here's the framework I used to walk away from the Marines after 10 years, and how it applies to every decision in your business.
Three strategies to get more photography leads.
Focus on generating leads and nurturing them for more bookings.
Convert more inquiries into booked sessions with this phone system.
Convert your photography hobby into a paying business.
Why mini photo sessions do more harm than good.
It's not talent that separates the $10K/month photographers from the $1K/month ones. It's these three things.
The order you reveal prices in an IPS session matters more than the prices themselves. Here's the 4-step sequence that removes the awkwardness.
Call back within 5 minutes and follow up 7 times: two rules that can increase your photography booking rate by up to 22×.
Overcome your reluctance to do in-person photography sales.
Go from starving artist to profitable photographer.
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