About This Video
Kristin Milito was already spending $3,000 a month on Google Ads when she found Photography to Profits, and getting almost nothing to show for it. Her existing agency wasn't delivering leads, wasn't communicating, and wasn't willing to make the kind of aggressive changes her business needed. When she made the switch to P2P, the team rebuilt her landing pages from scratch, added a high-converting quiz funnel, completely redesigned her website, and launched new Google and Facebook ad campaigns. They also tackled her SEO, moving her rankings from page 6 to page 1 for newborn photography in her market. The results came fast: 3 to 5 qualified inquiries every single day, $293,000 in sales in 2023, and a 2024 trajectory pointing toward $440,000 or more.
Add a Thank-You Page Video
When someone inquires, they land on a thank-you page. Most photographers leave this blank. Instead, add a 20-second video of you explaining exactly what happens next: who you are, that you'll be calling, and what to expect. One studio went from sporadic responses to nearly every lead replying or scheduling after adding this single element.
The 5x7 Call Rule
Call every lead back within 5 minutes of inquiring, no exceptions. Then call them 5 times in the first 7 days. After that, once every 7 days for the first month, then once a month ongoing. Most photographers call once, get voicemail, and give up. The studios booking consistently are the ones who call back until they get a yes or a no, never leaving someone as a maybe.
Send a 7-Minute Email That Gets Replies
Seven minutes after someone inquires, send an automated email that references their specific situation: what they told you in the form, their due date, their event. Make it personal, not templated. This email consistently gets the highest response rates because it arrives while the lead is still actively thinking about booking.
Get Nos, Not Maybes
Stop treating silence as rejection. Your goal is not to avoid bothering people; it is to get a clear answer. A lead who says no frees you to focus on the next one. A lead who never responds is money sitting on the table. Of 100 inquiries, you would rather have 80 nos and 20 yeses than 5 yeses and 95 maybes you never followed up with.
A 34% increase in total bookings and a 22% jump in average in-person sale: those aren't marketing projections, they're Kristin's actual year-over-year numbers after switching to Photography to Profits. If you're currently spending money on ads and not seeing the leads and bookings that should come with it, Kristin's story is worth a close look. Explore how P2P's full-funnel system can do the same for your portrait studio.