You've made it to the end. McLovin is our AI voice assistant — ask anything about our programs, how we work, or whether P2P is the right fit for your studio. No forms, no waiting. Just talk.
Last updated July 13, 2026
This Privacy Notice for Photography to Profits ("we," "us," or "our") describes how and why we might access, collect, store, use, and/or share ("process") your personal information when you use our services ("Services"), including when you:
Questions or concerns? Reading this Privacy Notice will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at support@photographytoprofits.com.
In Short: We collect personal information that you provide to us through forms, quizzes, scanners, booking tools, chat/voice tools, email, phone, and similar channels.
We collect personal information when you request information or a strategy session, take a quiz or diagnostic, use a free tool or scanner, download a lead magnet, book a call, talk to our AI voice assistant, purchase a product, or otherwise contact us.
The personal information we collect may include:
Sensitive Information. We do not intentionally collect sensitive personal information. Please do not submit it through our Services.
In Short: If you start a form or quiz but do not finish it, we may still keep and use what you already entered.
Many of our forms and quizzes are multi-step. For our Studio Growth Quiz, when you enter a valid email and continue past the email step, we may save that email (and any other fields already collected) to our CRM with a quiz-abandoned tag even if you do not finish. If you complete the quiz, we tag the contact as a finished quiz lead (webform / quiz) and remove quiz-abandoned. Completing the form later may update the same contact with the finished answers.
In Short: Some information — such as your IP address, browser/device characteristics, pages viewed, and ad-click identifiers — is collected automatically when you visit our Services.
We and our service providers automatically collect certain technical and usage information when you visit or use the Services. On its own, this often does not include your name, but it can be linked to you if you later submit a form, if advertising cookies identify your browser, or if a visitor-identification partner matches your visit to a known U.S. profile.
This may include:
In Short: We may receive information about you from advertising, analytics, CRM, and visitor-identification partners.
In Short: We process your information to run our marketing agency, respond to you, follow up on incomplete submissions, measure ads, improve the site, and comply with law.
We process personal information for purposes that include:
In Short: We only process your personal information when we believe it is necessary and we have a valid legal reason to do so under applicable law.
If you are located in the EU or UK, this section applies to you. The General Data Protection Regulation (GDPR) and UK GDPR require us to explain the valid legal bases we rely on in order to process your personal information. We may rely on the following legal bases:
If you are located in Canada, this section applies to you. We may process your information if you have given us specific permission (express consent) to use your personal information for a specific purpose, or in situations where your permission can be inferred (implied consent). You can withdraw your consent at any time.
In Short: We share information with service providers that help us operate the business. We do not sell or resell your personal information to data brokers.
We do not resell your data. We do not sell, rent, or trade your personal information to data brokers or other companies so they can build marketing lists for their own use. We share personal information only as described in this notice.
Categories of recipients include:
Under California and similar U.S. state privacy laws, allowing advertising or visitor-identification partners to collect personal information for cross-context behavioral advertising may be considered a “sale” or “share” even when we are not paid cash for a list. See Section 12 for how to opt out.
In Short: Yes. We and our partners use cookies, pixels, local/session storage, and similar technologies for site function, analytics, advertising, and visitor identification.
We use cookies and similar technologies to keep the site working, remember preferences, measure traffic and conversions, attribute ad clicks, and (for some U.S. visitors) help identify who visited the site. Some technologies are set by us; others are set by partners loaded through Google Tag Manager or directly on the page.
Partners may include Google Analytics / Google Ads, Meta Pixel, Microsoft Advertising / Bing, Microsoft Clarity, and RB2B / Retention.com. Ad and analytics partners may use their technologies to show or measure ads about our services on our site or elsewhere.
We may use Google Analytics to understand how the Services are used. To opt out of Google Analytics browser tracking, visit https://tools.google.com/dlpage/gaoptout. You can also adjust Google ad settings for personalized ads.
Most browsers let you block or delete cookies. Blocking cookies may break parts of the site (for example form attribution or booking embeds). See also Section 12 for U.S. state opt-out rights and Section 13 for Retention.com / RB2B opt-out links.
In Short: Yes. We offer AI-assisted features such as our McLovin voice assistant and may use AI tools internally to support marketing operations.
As part of our Services, we offer products, features, or tools powered by artificial intelligence, machine learning, or similar technologies (collectively, "AI Products").
We provide certain AI Products through third-party providers ("AI Service Providers"), which may include ElevenLabs (voice) and other model providers. Your prompts, voice audio, transcripts, outputs, and related personal information may be shared with and processed by those providers only to operate the feature you used. Do not share sensitive personal information in AI conversations.
Current visitor-facing AI Products may include our McLovin voice assistant and agent-facing API/MCP tools that help AI assistants learn about Photography to Profits. Lead details submitted through those tools are handled like other inquiries.
Personal information processed through AI Products is handled under this Privacy Notice and our agreements with those providers. We use it to operate and improve the feature, follow up when you ask to be contacted, and protect the service — not to resell your conversations to data brokers.
In Short: We keep your information for as long as necessary to fulfill the purposes outlined in this Privacy Notice unless otherwise required by law.
We will only keep your personal information for as long as it is necessary for the purposes set out in this Privacy Notice, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements). No purpose in this notice will require us keeping your personal information for longer than 2 years.
When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.
In Short: We aim to protect your personal information through a system of organizational and technical security measures.
We have implemented appropriate and reasonable technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information. Although we will do our best to protect your personal information, transmission of personal information to and from our Services is at your own risk. You should only access the Services within a secure environment.
In Short: We do not knowingly collect data from or market to children under 18 years of age.
We do not knowingly collect, solicit data from, or market to children under 18 years of age, nor do we knowingly sell such personal information. By using the Services, you represent that you are at least 18 or that you are the parent or guardian of such a minor and consent to such minor dependent's use of the Services. If we learn that personal information from users less than 18 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records. If you become aware of any data we may have collected from children under age 18, please contact us at support@photographytoprofits.com.
In Short: Depending on your state of residence in the US or in some regions, such as the European Economic Area (EEA), United Kingdom (UK), Switzerland, and Canada, you have rights that allow you greater access to and control over your personal information.
In some regions (like the EEA, UK, Switzerland, and Canada), you have certain rights under applicable data protection laws. These may include the right (i) to request access and obtain a copy of your personal information, (ii) to request rectification or erasure; (iii) to restrict the processing of your personal information; (iv) if applicable, to data portability; and (v) not to be subject to automated decision-making. You can make such a request by contacting us using the contact details provided in the section "HOW CAN YOU CONTACT US ABOUT THIS NOTICE?" below.
We will consider and act upon any request in accordance with applicable data protection laws.
If we are relying on your consent to process your personal information, you have the right to withdraw your consent at any time by contacting us using the contact details provided in the section "HOW CAN YOU CONTACT US ABOUT THIS NOTICE?" below. Please note that this will not affect the lawfulness of the processing before its withdrawal.
You can unsubscribe from our marketing and promotional communications at any time by clicking on the unsubscribe link in the emails that we send, replying "STOP" or "UNSUBSCRIBE" to the SMS messages that we send, or by contacting us using the details provided below. You will then be removed from the marketing lists. However, we may still communicate with you for service-related purposes.
Most Web browsers are set to accept cookies by default.
Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track ("DNT") feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage, no uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this Privacy Notice.
California law requires us to let you know how we respond to web browser DNT signals. Because there currently is not an industry or legal standard for recognizing or honoring DNT signals, we do not respond to them at this time.
In Short: If you are a resident of California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Tennessee, Texas, Utah, or Virginia, you may have the right to request access to and receive details about the personal information we maintain about you.
We have collected the following categories of personal information in the past twelve (12) months:
| Category | Examples | Collected |
|---|---|---|
| A. Identifiers | Contact details, such as real name, alias, postal address, telephone or mobile contact number, unique personal identifier, online identifier, Internet Protocol address, email address, and account name | YES |
| B. Personal information as defined in the California Customer Records statute | Name, contact information, education, employment, employment history, and financial information | YES |
| C. Protected classification characteristics under state or federal law | Gender, age, date of birth, race and ethnicity, national origin, marital status, and other demographic data | NO |
| D. Commercial information | Transaction information, purchase history, financial details, and payment information | YES |
| E. Biometric information | Fingerprints and voiceprints | NO |
| F. Internet or other similar network activity | Browsing history, search history, online behavior, interest data, and interactions with our and other websites, applications, systems, and advertisements | YES |
| G. Geolocation data | Precise device location | NO |
| H. Audio, electronic, sensory, or similar information | Images and audio, video or call recordings created in connection with our business activities (including our AI voice assistant when you choose to speak with it) | YES |
| I. Professional or employment-related information | Business contact details, studio/website URL, photography genre, approximate revenue range, and other business details you provide so we can evaluate fit and deliver marketing services | YES |
| J. Education Information | Student records and directory information | NO |
| K. Inferences drawn from collected personal information | Inferences or profiles about interests, role, company, or likelihood to engage — including profiles returned by visitor-identification partners | YES |
| L. Sensitive personal information | NO |
We will use and retain the collected personal information as follows (unless a longer period is required by law or an active client relationship):
We do not sell or resell your personal information to data brokers. We do use advertising pixels and visitor-identification technology that may be treated as a “sale” or “share” under California and similar state laws when those partners receive identifiers or profile data for cross-context advertising or outreach.
To exercise your right to opt out of sale/sharing:
To exercise these rights, email support@photographytoprofits.com or use the opt-out links in the “Sale / sharing and Your Privacy Choices” subsection above. We will verify your identity as needed and respond as required by applicable law.
Upon receiving your request, we will need to verify your identity to determine you are the same person about whom we have the information in our system. We will only use personal information provided in your request to verify your identity or authority to make the request. However, if we cannot verify your identity from the information already maintained by us, we may request that you provide additional information for the purposes of verifying your identity and for security or fraud-prevention purposes.
Under certain US state data protection laws, if we decline to take action regarding your request, you may appeal our decision by emailing us at support@photographytoprofits.com. We will inform you in writing of any action taken or not taken in response to the appeal, including a written explanation of the reasons for the decisions. If your appeal is denied, you may submit a complaint to your state attorney general.
California Civil Code Section 1798.83, also known as the "Shine The Light" law, permits our users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes and the names and addresses of all third parties with which we shared personal information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to us by using the contact details provided in section 15 below.
In Short: We use RB2B (a Retention.com product) to identify certain U.S. website visitors so our team can prioritize outreach. We do not resell that data.
When you visit our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email or online profiles. We (or service providers on our behalf) may then send communications and marketing to these emails or profiles.
In plain terms: RB2B may match a U.S. visit on photographytoprofits.com to a person-level profile (such as name, professional signals, LinkedIn URL, and/or business email) using cookies, device signals, IP data, and its publisher / identity network. That information can be delivered to our team (for example via Slack, CRM, or similar integrations) so we can follow up with people who showed interest by visiting.
RB2B states that person-level identification is limited to U.S. traffic. We do not use this tool to build and resell marketing lists. Opt out of Retention.com / RB2B advertising association here: https://app.retention.com/optout. California “Do Not Sell” details: https://app.retention.com/ccpa_details/.
In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws.
We may update this Privacy Notice from time to time. The updated version will be indicated by an updated "Revised" date at the top of this Privacy Notice. If we make material changes to this Privacy Notice, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this Privacy Notice frequently to be informed of how we are protecting your information.
If you have questions or comments about this notice, you may contact our Data Protection Officer (DPO) by email at support@photographytoprofits.com, by phone at 786-882-2196, or contact us by post at:
Photography to Profits
Data Protection Officer
United States
support@photographytoprofits.com
786-882-2196
Based on the applicable laws of your country or state of residence in the US, you may have the right to request access to the personal information we collect from you, details about how we have processed it, correct inaccuracies, or delete your personal information. You may also have the right to withdraw your consent to our processing of your personal information. These rights may be limited in some circumstances by applicable law. To request to review, update, or delete your personal information, please submit a data subject access request by contacting us at support@photographytoprofits.com.
In Short: The P2P Facebook Group Script extension is used by authorized P2P workspace users to save Facebook group member-request answers into their P2P CRM workspace.
When an authorized workspace user runs the extension on a Facebook group member-request page, the extension reads only the visible member-request content needed for that user-facing script action. This may include member-request answers, detected email address, detected phone number, detected name, group details, profile link, source URL, capture timestamp, and whether the user chose script-only capture or approve-after-capture.
The extension sends that information to Photography to Profits over HTTPS so it can create or update CRM contact records, preserve the member-request answers, apply the configured P2P workspace tags, prevent duplicate submissions, and retry failed script actions when the user requests retry. The extension does not read Facebook cookies, does not collect Facebook login credentials, and does not run outside the configured Facebook group member-request pages.
Retry queue entries may temporarily remain in Chrome extension storage on the user's device so failed script actions can be retried or cleared. Logging and security records may include workspace identifiers, source identifiers, request identifiers, and failure reason codes so we can protect the service and troubleshoot extension delivery.
We use data handled by the extension only to provide and improve this single P2P CRM intake feature, protect the service, comply with applicable law, and support users who request help. We do not sell this data, transfer it to advertising platforms or data brokers, use it for personalized advertising, or allow humans to read the collected content except with user consent for support, for security or abuse investigation, to comply with law, or in aggregated/anonymized internal operations.
The use of information received from Chrome extension APIs will adhere to the Chrome Web Store User Data Policy, including the Limited Use requirements.