Privacy Policy
Last updated October 5, 2026
This Privacy Notice for The Digital Marketing Studio LLC, doing business as Photography to Profits ("we," "us," or "our") describes how and why we might access, collect, store, use, and/or share ("process") your personal information when you use our services ("Services"), including when you:
- –Visit our website at https://photographytoprofits.com, or any website of ours that links to this Privacy Notice
- –Engage with us in other related ways, including any sales, marketing, or events
Questions or concerns? Reading this Privacy Notice will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at support@photographytoprofits.com.
Book listening accounts
We use your purchase email and order record to provide book access. Your sign-in account and listening progress are stored with Supabase. We store your current chapter, position, playback speed and content version so you can continue on another device. Sign-in sessions, your place and your chapter check scores are also saved on your device. The mobile app stores audio files only when you choose to download them.
During prelaunch review, feedback includes your verified email, chapter, audio edition, timestamp and note text, stored with Supabase and visible to Humberto. You can edit your own note text while collection is open. You can delete your app account, listening progress and audiobook feedback. Deletion is not a refund. We retain minimal purchase and refund records under the retention policy below. Sign-out clears the reader’s local listening data. Contact support@photographytoprofits.com for help with account access or deletion.
Summary of Key Points
Table of Contents
- 1. What Information Do We Collect?
- 2. How Do We Process Your Information?
- 3. What Legal Bases Do We Rely On To Process Your Personal Information?
- 4. When and With Whom Do We Share Your Personal Information?
- 5. Do We Use Cookies and Other Tracking Technologies?
- 6. Do We Offer Artificial Intelligence-Based Products?
- 7. How Long Do We Keep Your Information?
- 8. How Do We Keep Your Information Safe?
- 9. Do We Collect Information From Minors?
- 10. What Are Your Privacy Rights?
- 11. Controls for Do-Not-Track Features
- 12. Do United States Residents Have Specific Privacy Rights?
- 13. Website Visitor Identification (RB2B / Retention.com)
- 14. Do We Make Updates to This Notice?
- 15. How Can You Contact Us About This Notice?
- 16. How Can You Review, Update, or Delete the Data We Collect From You?
1. What Information Do We Collect?
Personal information you disclose to us
In Short: We collect personal information that you provide to us through forms, quizzes, scanners, booking tools, chat/voice tools, email, phone, and similar channels.
We collect personal information when you request information or a strategy session, take a quiz or diagnostic, use a free tool or scanner, download a lead magnet, book a call, talk to our AI voice assistant, purchase a product, or otherwise contact us.
The personal information we collect may include:
- –Name, email address, and phone number
- –Studio or business website URL
- –Photography genre, approximate revenue range, and other business details you choose to share
- –Quiz or form answers, free-text messages, and notes you submit
- –Scheduling details when you book through our calendar embed
- –Payment details when you buy through our checkout provider (card data is typically processed by the payment provider, not stored by us as full card numbers)
Sensitive Information. We do not intentionally collect sensitive personal information. Please do not submit it through our Services.
Incomplete and abandoned forms & quizzes
In Short: If you start a form or quiz but do not finish it, we may still keep and use what you already entered.
Many of our forms and quizzes are multi-step. For our Studio Growth Quiz, when you enter a valid email and continue past the email step, we may save that email (and any other fields already collected) to our CRM with a quiz-abandoned tag even if you do not finish. If you complete the quiz, we tag the contact as a finished quiz lead (webform / quiz) and remove quiz-abandoned. Completing the form later may update the same contact with the finished answers. In the site fit check, submitting your contact details or entering your email in the question chat may save a CRM contact so we can follow up. We may process questions you send to provide an answer and measure how the chat is used.
Information automatically collected
In Short: Some information (such as your IP address, browser/device characteristics, pages viewed, and ad-click identifiers) is collected automatically when you visit our Services.
We and our service providers automatically collect certain technical and usage information when you visit or use the Services. On its own, this often does not include your name, but it can be linked to you if you later submit a form, if advertising cookies identify your browser, or if a visitor-identification partner matches your visit to a known U.S. profile.
This may include:
- –Log and usage data (pages viewed, referring URL/origin, timestamps, funnel or quiz progress events without unnecessary PII in analytics ledgers)
- –Device and browser data (IP address, user agent, device type, approximate region inferred from IP)
- –Advertising and attribution identifiers (such as gclid, fbclid, and similar click IDs stored in cookies or session storage so we can measure ads)
- –Session recordings / heatmaps if enabled through analytics tools such as Microsoft Clarity
Information from third parties
In Short: We may receive information about you from advertising, analytics, CRM, and visitor-identification partners.
- –RB2B / Retention.com may identify certain U.S. website visitors and provide name, job/title signals, LinkedIn URL, and/or business email associated with the visit (see Section 13)
- –Ad platforms (for example Meta, Google, Microsoft) may provide campaign and conversion-related data
- –Our CRM and messaging providers process the contact data we send them so we can follow up
- –Payment or checkout providers may confirm purchase status
2. How Do We Process Your Information?
In Short: We process your information to run our marketing agency, respond to you, follow up on incomplete submissions, measure ads, improve the site, and comply with law.
We process personal information for purposes that include:
- –Responding to inquiries, strategy-session requests, and support messages
- –Qualifying whether our paid-ads and marketing services are a fit for your studio
- –Saving form and quiz submissions, including incomplete quiz submissions, and site fit-check contact details to our CRM for follow-up
- –Sending email, SMS, or other outreach you request or that relates to your inquiry (you can opt out of marketing as described below)
- –Operating free tools (scanners, calculators, quizzes) and remembering progress where needed
- –Measuring and improving advertising, landing pages, and site performance
- –Identifying high-intent U.S. website visitors through RB2B / Retention.com so we can prioritize outreach
- –Operating AI-assisted features such as our McLovin voice assistant
- –Security, fraud prevention, spam filtering, and abuse investigation
- –Legal compliance and enforcing our terms
3. What Legal Bases Do We Rely On To Process Your Personal Information?
In Short: We only process your personal information when we believe it is necessary and we have a valid legal reason to do so under applicable law.
If you are located in the EU or UK, this section applies to you. The General Data Protection Regulation (GDPR) and UK GDPR require us to explain the valid legal bases we rely on in order to process your personal information. We may rely on the following legal bases:
- –Consent. We may process your information if you have given us permission to use your personal information for a specific purpose. You can withdraw your consent at any time.
- –Performance of a Contract / Steps Prior to Contract. We process information needed to respond to your inquiry, deliver a purchased product, or take steps you request before entering a client agreement.
- –Legitimate Interests. We may process information to operate and improve our marketing site, measure ads, follow up on incomplete forms, identify high-intent U.S. visitors, prevent fraud, and grow our agency business, where those interests are not overridden by your rights.
- –Legal Obligations. We may process your information where we believe it is necessary for compliance with our legal obligations, such as to cooperate with a law enforcement body or regulatory agency, exercise or defend our legal rights, or disclose your information as evidence in litigation in which we are involved.
- –Vital Interests. We may process your information where we believe it is necessary to protect your vital interests or the vital interests of a third party, such as situations involving potential threats to the safety of any person.
If you are located in Canada, this section applies to you. We may process your information if you have given us specific permission (express consent) to use your personal information for a specific purpose, or in situations where your permission can be inferred (implied consent). You can withdraw your consent at any time.
4. When and With Whom Do We Share Your Personal Information?
In Short: We share information with service providers that help us operate the business. We do not sell or resell your personal information to data brokers.
We do not resell your data. We do not sell, rent, or trade your personal information to data brokers or other companies so they can build marketing lists for their own use. We share personal information only as described in this notice.
Categories of recipients include:
- –CRM and messaging providers (for example GoHighLevel) so we can store leads, tags, notes, and run follow-up sequences
- –Hosting, database, and application providers (for example Vercel and Supabase) that store site and lead data
- –Advertising and analytics partners (for example Google, Meta, Microsoft Bing/Clarity, and Google Tag Manager / server-side tagging) to measure traffic and ads
- –Visitor-identification partners (RB2B / Retention.com) that may resolve U.S. visits to person-level profiles
- –AI voice providers (for example ElevenLabs) when you use our voice assistant
- –Checkout / payment providers (for example ThriveCart) when you purchase
- –Email/SMS delivery and calendar scheduling tools embedded on the site
- –Professional advisors and authorities when required by law or to protect our rights
- –A buyer or successor in connection with a merger, financing, or sale of assets
Under California and similar U.S. state privacy laws, allowing advertising or visitor-identification partners to collect personal information for cross-context behavioral advertising may be considered a “sale” or “share” even when we are not paid cash for a list. See Section 12 for how to opt out.
SMS consent: Message frequency varies. Message and data rates may apply. Mobile numbers and SMS opt-in data collected for text updates are not shared with third parties or affiliates for their own marketing or promotional purposes. Messaging providers may process this information on our behalf to deliver the messages you requested. These SMS consent limits apply to the other sharing described in this notice.
5. Do We Use Cookies and Other Tracking Technologies?
In Short: Yes. We and our partners use cookies, pixels, local/session storage, and similar technologies for site function, analytics, advertising, and visitor identification.
We use cookies and similar technologies to keep the site working, remember preferences, measure traffic and conversions, attribute ad clicks, and (for some U.S. visitors) help identify who visited the site. Some technologies are set by us; others are set by partners loaded through Google Tag Manager or directly on the page.
Partners may include Google Analytics / Google Ads, Meta Pixel, Microsoft Advertising / Bing, Microsoft Clarity, and RB2B / Retention.com. Ad and analytics partners may use their technologies to show or measure ads about our services on our site or elsewhere.
Google Analytics
We may use Google Analytics to understand how the Services are used. To opt out of Google Analytics browser tracking, visit https://tools.google.com/dlpage/gaoptout. You can also adjust Google ad settings for personalized ads.
Browser controls
Most browsers let you block or delete cookies. Blocking cookies may break parts of the site (for example form attribution or booking embeds). See also Section 12 for U.S. state opt-out rights and Section 13 for Retention.com / RB2B opt-out links.
6. Do We Offer Artificial Intelligence-Based Products?
In Short: Yes. We offer AI-assisted features such as our McLovin voice assistant and may use AI tools internally to support marketing operations.
As part of our Services, we offer products, features, or tools powered by artificial intelligence, machine learning, or similar technologies (collectively, "AI Products").
Use of AI Technologies
We provide certain AI Products through third-party providers ("AI Service Providers"), which may include ElevenLabs (voice) and other model providers. Your prompts, voice audio, transcripts, outputs, and related personal information may be shared with and processed by those providers only to operate the feature you used. Do not share sensitive personal information in AI conversations.
Our AI Products
Current visitor-facing AI Products may include our McLovin voice assistant and agent-facing API/MCP tools that help AI assistants learn about Photography to Profits. Lead details submitted through those tools are handled like other inquiries.
How We Process Your Data Using AI
Personal information processed through AI Products is handled under this Privacy Notice and our agreements with those providers. We use it to operate and improve the feature, follow up when you ask to be contacted, and protect the service, not to resell your conversations to data brokers.
7. How Long Do We Keep Your Information?
In Short: We keep your information for as long as necessary to fulfill the purposes outlined in this Privacy Notice unless otherwise required by law.
We will only keep your personal information for as long as it is necessary for the purposes set out in this Privacy Notice, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements). No purpose in this notice will require us keeping your personal information for longer than 2 years.
When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.
8. How Do We Keep Your Information Safe?
In Short: We aim to protect your personal information through a system of organizational and technical security measures.
We have implemented appropriate and reasonable technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information. Although we will do our best to protect your personal information, transmission of personal information to and from our Services is at your own risk. You should only access the Services within a secure environment.
9. Do We Collect Information From Minors?
In Short: We do not knowingly collect data from or market to children under 18 years of age.
We do not knowingly collect, solicit data from, or market to children under 18 years of age, nor do we knowingly sell such personal information. By using the Services, you represent that you are at least 18 or that you are the parent or guardian of such a minor and consent to such minor dependent's use of the Services. If we learn that personal information from users less than 18 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records. If you become aware of any data we may have collected from children under age 18, please contact us at support@photographytoprofits.com.
10. What Are Your Privacy Rights?
In Short: Depending on your state of residence in the US or in some regions, such as the European Economic Area (EEA), United Kingdom (UK), Switzerland, and Canada, you have rights that allow you greater access to and control over your personal information.
In some regions (like the EEA, UK, Switzerland, and Canada), you have certain rights under applicable data protection laws. These may include the right (i) to request access and obtain a copy of your personal information, (ii) to request rectification or erasure; (iii) to restrict the processing of your personal information; (iv) if applicable, to data portability; and (v) not to be subject to automated decision-making. You can make such a request by contacting us using the contact details provided in the section "HOW CAN YOU CONTACT US ABOUT THIS NOTICE?" below.
We will consider and act upon any request in accordance with applicable data protection laws.
Withdrawing your consent
If we are relying on your consent to process your personal information, you have the right to withdraw your consent at any time by contacting us using the contact details provided in the section "HOW CAN YOU CONTACT US ABOUT THIS NOTICE?" below. Please note that this will not affect the lawfulness of the processing before its withdrawal.
Opting out of marketing and promotional communications
You can unsubscribe from our marketing and promotional communications at any time by clicking on the unsubscribe link in the emails that we send, replying "STOP" or "UNSUBSCRIBE" to the SMS messages that we send, or by contacting us using the details provided below. You will then be removed from the marketing lists. However, we may still communicate with you for service-related purposes.
Cookies and similar technologies
Most Web browsers are set to accept cookies by default.
11. Controls for Do-Not-Track Features
Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track ("DNT") feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage, no uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this Privacy Notice.
California law requires us to let you know how we respond to web browser DNT signals. Because there currently is not an industry or legal standard for recognizing or honoring DNT signals, we do not respond to them at this time.
12. Do United States Residents Have Specific Privacy Rights?
In Short: If you are a resident of California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Tennessee, Texas, Utah, or Virginia, you may have the right to request access to and receive details about the personal information we maintain about you.
Categories of Personal Information We Collect
We have collected the following categories of personal information in the past twelve (12) months:
| Category | Examples | Collected |
|---|---|---|
| A. Identifiers | Contact details, such as real name, alias, postal address, telephone or mobile contact number, unique personal identifier, online identifier, Internet Protocol address, email address, and account name | YES |
| B. Personal information as defined in the California Customer Records statute | Name, contact information, education, employment, employment history, and financial information | YES |
| C. Protected classification characteristics under state or federal law | Gender, age, date of birth, race and ethnicity, national origin, marital status, and other demographic data | NO |
| D. Commercial information | Transaction information, purchase history, financial details, and payment information | YES |
| E. Biometric information | Fingerprints and voiceprints | NO |
| F. Internet or other similar network activity | Browsing history, search history, online behavior, interest data, and interactions with our and other websites, applications, systems, and advertisements | YES |
| G. Geolocation data | Precise device location | NO |
| H. Audio, electronic, sensory, or similar information | Images and audio, video or call recordings created in connection with our business activities (including our AI voice assistant when you choose to speak with it) | YES |
| I. Professional or employment-related information | Business contact details, studio/website URL, photography genre, approximate revenue range, and other business details you provide so we can evaluate fit and deliver marketing services | YES |
| J. Education Information | Student records and directory information | NO |
| K. Inferences drawn from collected personal information | Inferences or profiles about interests, role, company, or likelihood to engage, including profiles returned by visitor-identification partners | YES |
| L. Sensitive personal information | NO |
We will use and retain the collected personal information as follows (unless a longer period is required by law or an active client relationship):
- –Category A – up to 2 years
- –Category B – up to 2 years
- –Category D – up to 2 years
- –Category F – up to 1 year
- –Category H – up to 1 year
- –Category I – up to 2 years
- –Category K – up to 2 years
Sale / sharing and Your Privacy Choices
We do not sell or resell your personal information to data brokers. We do use advertising pixels and visitor-identification technology that may be treated as a “sale” or “share” under California and similar state laws when those partners receive identifiers or profile data for cross-context advertising or outreach.
To exercise your right to opt out of sale/sharing:
- –Email support@photographytoprofits.com with the subject “Do Not Sell or Share My Personal Information” and enough detail for us to locate your records
- –Opt out of the Retention.com / RB2B identity network at https://app.retention.com/optout
- –California residents can also use https://app.retention.com/ccpa_details/
- –Use browser Global Privacy Control (GPC) / recognized opt-out preference signals where we are able to honor them technically; contact us if you believe a signal was not respected
Your Rights
- –Right to know whether or not we are processing your personal data
- –Right to access your personal data
- –Right to correct inaccuracies in your personal data
- –Right to request the deletion of your personal data
- –Right to obtain a copy of the personal data you previously shared with us
- –Right to non-discrimination for exercising your rights
- –Right to opt out of the processing of your personal data if it is used for targeted advertising, the sale of personal data, or profiling in furtherance of decisions that produce legal or similarly significant effects
- –Right to access the categories of personal data being processed (as permitted by applicable law, including Minnesota's privacy law)
- –Right to obtain a list of the categories of third parties to which we have disclosed personal data (as permitted by applicable law, including California's and Delaware's privacy law)
- –Right to limit use and disclosure of sensitive personal data (as permitted by applicable law, including California's privacy law)
- –Right to opt out of the collection of sensitive data and personal data collected through the operation of a voice or facial recognition feature (as permitted by applicable law, including Florida's privacy law)
How to Exercise Your Rights
To exercise these rights, email support@photographytoprofits.com or use the opt-out links in the “Sale / sharing and Your Privacy Choices” subsection above. We will verify your identity as needed and respond as required by applicable law.
Request Verification
Upon receiving your request, we will need to verify your identity to determine you are the same person about whom we have the information in our system. We will only use personal information provided in your request to verify your identity or authority to make the request. However, if we cannot verify your identity from the information already maintained by us, we may request that you provide additional information for the purposes of verifying your identity and for security or fraud-prevention purposes.
Appeals
Under certain US state data protection laws, if we decline to take action regarding your request, you may appeal our decision by emailing us at support@photographytoprofits.com. We will inform you in writing of any action taken or not taken in response to the appeal, including a written explanation of the reasons for the decisions. If your appeal is denied, you may submit a complaint to your state attorney general.
California "Shine The Light" Law
California Civil Code Section 1798.83, also known as the "Shine The Light" law, permits our users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes and the names and addresses of all third parties with which we shared personal information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to us by using the contact details provided in section 15 below.
13. Website Visitor Identification (RB2B / Retention.com)
In Short: We use RB2B (a Retention.com product) to identify certain U.S. website visitors so our team can prioritize outreach. We do not resell that data.
When you visit our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email or online profiles. We (or service providers on our behalf) may then send communications and marketing to these emails or profiles.
In plain terms: RB2B may match a U.S. visit on photographytoprofits.com to a person-level profile (such as name, professional signals, LinkedIn URL, and/or business email) using cookies, device signals, IP data, and its publisher / identity network. That information can be delivered to our team (for example via Slack, CRM, or similar integrations) so we can follow up with people who showed interest by visiting.
RB2B states that person-level identification is limited to U.S. traffic. We do not use this tool to build and resell marketing lists. Opt out of Retention.com / RB2B advertising association here: https://app.retention.com/optout. California “Do Not Sell” details: https://app.retention.com/ccpa_details/.
14. Do We Make Updates to This Notice?
In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws.
We may update this Privacy Notice from time to time. The updated version will be indicated by an updated "Revised" date at the top of this Privacy Notice. If we make material changes to this Privacy Notice, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this Privacy Notice frequently to be informed of how we are protecting your information.
15. How Can You Contact Us About This Notice?
If you have questions or comments about this notice, you may contact our Data Protection Officer (DPO) by email at support@photographytoprofits.com, by phone at 786-882-2196, or contact us by post at:
Photography to Profits
Data Protection Officer
United States
support@photographytoprofits.com
786-882-2196
16. How Can You Review, Update, or Delete the Data We Collect From You?
Based on the applicable laws of your country or state of residence in the US, you may have the right to request access to the personal information we collect from you, details about how we have processed it, correct inaccuracies, or delete your personal information. You may also have the right to withdraw your consent to our processing of your personal information. These rights may be limited in some circumstances by applicable law. To request to review, update, or delete your personal information, please submit a data subject access request by contacting us at support@photographytoprofits.com.