Score your studio site in 30 seconds.
Copy, SEO, AI visibility, and tracking, graded across 22 signals. Score below 60? You’re leaking inquiries. We tell you exactly which fixes will move the needle first.
Score your photography studio website.
Scans the URL you enter, so use your homepage or the landing page you run paid traffic to.
Used by Photography Studios In
// The Four Axes
Four things move bookings. We score all four.
Most audits stop at SEO. We weight conversion-copy highest because for studios, the homepage is the sales page.
Axis 01
Copy & Conversion
Does your homepage speak TO the client (you / your), have a visible CTA, show real testimonials, and surface contact info above the fold? This is where bookings live or die.
Axis 02
SEO Fundamentals
Title tag with your niche + city. Single H1. Image alt text on the gallery. Mobile page speed. The basics Google still rewards more than any backlink scheme.
Axis 03
AI Visibility (AEO)
Can ChatGPT, Claude, and Perplexity find, read, and cite your site? llms.txt, LocalBusiness schema, FAQPage markup, markdown negotiation. Small files, outsized leverage.
Axis 04
Technical & Tracking
GA4 ID, Meta Pixel, Google Ads conversion tag, present in your HTML and ready to fire. We detect what's wired. You can't optimize what you can't measure.
// What We See Every Day
Most studio sites are leaking inquiries, quietly and invisibly.
35–55
Typical Starting Score / 100
That’s where most portrait studios score on their first scan, before any fixes.
A 45/100 site converts roughly half as many visitors as a 75/100 site. Same traffic, half the inquiries. The gap is almost always the same handful of fixes: missing city + niche in the title tag, hero copy that talks about the photographer instead of the client, and a pixel that stopped firing six months ago.
The same audit we run on every new client site, now free.
Photography to Profits has coached 1,500+ portrait studios on Google Ads, Meta Ads, SEO, and automation. This scanner is the same diagnostic we run on every new client site. We built it into a free tool so you can see where you stand before we ever talk.
Studios served
Founded
Client revenue generated
Our site’s Website Score
photographytoprofits.com
Grade A / Full conversion stack// Built For You
This is for photographers who play to win.
- You're spending on ads (Meta, Google, or both) and you want every dollar to actually convert.
- Each client is worth $1,000 or more to your studio. You don't need volume, you need quality bookings.
- You want maximum revenue from the traffic you already have, not just more traffic.
- You track ROI. If a fix doesn't move bookings, you don't want it.
- You're tech-curious and hold yourself to a high standard. Good enough isn't good enough.
// Before You Scan
Common questions about the audit.
Want us to fix the four axes for you?
Score under 60 means you’re bleeding inquiries. We rebuild photography studio sites for portrait, wedding, boudoir, and newborn studios, with all four axes scored 80+ at handoff.
Book a strategy call →Every day you wait, a competitor gets more bookings than you.
Run the free scan. See exactly where your studio stands. Decide from there.
Score your photography studio website.
Scans the URL you enter, so use your homepage or the landing page you run paid traffic to.