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VIDEO 7 min video

How to Say Your Prices During IPS

Humberto Garcia·OCT 22, 2018

About This Video

Let's be real: that moment when you have to say your prices during an In-Person Sales (IPS) consultation? For most photographers, it feels like walking a tightrope without a net. That knot of anxiety, the fear of losing the sale, the internal struggle with your worth – it's all too familiar, especially when you're talking per-print pricing.

But what if you could ditch that nervousness and present your photography pricing with genuine confidence and a clear, actionable strategy? In this game-changing video, Humberto Garcia, drawing on his unique background in military special operations and years of photography sales coaching, unpacks his proven technique to transform that anxiety into assertive sales success. He's cracked the code on how to confidently introduce your price lists, ensuring you feel empowered every single time.

He doesn't just talk theory; he gives you the exact process, the mindset shifts, and even an editable template to make it happen. You'll walk away knowing exactly how to articulate your value and close those high-value sales without breaking a sweat. Ready to master your IPS pricing? Let's dive in.

Key Takeaways

1

**Conquer Price Presentation Anxiety for Good**

Humberto reveals how his experience in military special operations taught him to manage high-pressure situations, a skill directly applicable to overcoming the anxiety of disclosing per-print pricing. It's about developing a disciplined mindset and a pre-rehearsed flow that keeps you calm, confident, and in control during those critical moments, turning potential dread into decisive action.

2

**Implement a Smooth Price Introduction Process**

Discover a specific, step-by-step process for introducing your price lists that builds value before the numbers ever hit the table. This methodical approach ensures clients understand what they're getting and why it's worth it, often referencing specific, high-quality product providers like WHCC and Finao Online to illustrate the tangible value of their investment.

3

**Grab Your Free Editable Pricing Template**

Stop reinventing the wheel. The video offers a free, editable IPS Pricing List Template designed to streamline your presentation and give you a professional edge. This practical tool ensures you have a clear, organized way to display your offerings, so you can focus on connecting with your client rather than fumbling with prices.

Mastering your IPS pricing isn't just about making more money; it's about owning your worth and building a sustainable, thriving photography business. Apply Humberto's strategies, grab that template, and watch your confidence – and your income – soar. When you're ready to scale your business and truly profit from your passion, we’re here to help you make it real. Apply to work with Photography to Profits at photographytoprofits.com/apply.

Full Video Transcript

HG
Humberto Garcia
Founder, Photography to Profits

Humberto Garcia is the world's leading photography business growth expert. Founder of Photography to Profits and high-performance coach to multiple 6-figure photography businesses.

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