Frequently Asked Questions

Can I use Claude Code to build a photography website if I don't know how to code?

Yes. Humberto says you don't have to be technical, though you will become more technical as you use it. You talk to the agent the way you'd talk to a designer on your team, and it edits the code and deploys the site. He calls himself a non-designer, and he built a photography studio's new homepage in about two hours, then several variations the same day.

How long does it take to build a photography website with Claude Code?

Humberto's homepage for a photography studio took about two hours: 30 minutes to the first mockup and about 90 more minutes of revisions. His web designer said the same site would have taken her days with no other clients, or weeks with her normal workload. Moving the rest of the site, 58 blog posts and 57 pages off Squarespace, was handed to agents to finish overnight.

What are Claude skills, and how do they help with web design?

A skill is a written playbook an AI agent follows, like an employee handbook: templates, rules and your best examples for one task. Humberto has the agent update the skill after every run with what it learned, so the work compounds instead of starting over. His example: a site migration that takes 45 minutes the first time might take 25 the next time, then 22.

How much does Claude Code cost for a photography business?

Humberto says plan on at least $100 a month if you use it seriously for your business. He warns against the $20 plan because you keep running out of usage and have to wait. As a heavy user he pays $200 for Claude, $200 for Codex on ChatGPT and $200 for Perplexity, and estimates the same usage at API rates would cost about $11,000 a month.

Should I move my photography website off Squarespace to a hand-coded site?

Humberto thinks so if AI agents will maintain it. Visual builders like Squarespace are slow for an agent to edit by clicking around, and moving 100 pages that way would burn through your usage. A pure React site with no drag-and-drop is faster, better performing and easier to maintain, because you just tell the agent what to change.

Claude Code or Codex: which should a photographer use?

Either one works. Humberto says the two are converging into nearly the same thing, so use whichever you have. Claude Code got there first, but he's starting to prefer Codex for its mobile experience, its app and fewer timeouts. What matters more is the shared folder of skills, rules and examples the agent works from.

How do I keep AI-built website work from looking like AI slop?

Give the agent strict rules and make it check its own work. Humberto uses structured JSON outputs for consistency, hands work to a second adversary agent with a grading rubric, and has the agent open a browser, take screenshots and confirm the page is mobile-first and responsive before he looks. The best examples in each skill set the quality bar.

Can an AI agent workflow lower a photographer's Google Ads cost per lead?

In one case, yes. Humberto ran these chained skills on a client who only runs Google Ads, and her lead cost dropped from over $150 to under $40 at the same budget, bringing more leads and more bookings. That's one studio's result. She was already a strong closer who calls leads back fast, and each booked client is worth about $5,000 to her.