About This Video
Last week I had a fascinating conversation with one of our photography clients who's already crushing it: $150K last year, tracking towards $300K this year. And honestly, I see a clear path to $500K.
But here's the catch…
More leads aren't always the solution. (Yeah, I know, sounds backwards, right?)
Let me share 3 key insights we uncovered:
More Leads ≠ More Bookings
This photographer gets about 200 leads per month. But less than 25% of them actually schedule a consult. Instead of chasing more leads, the real gold is improving follow-ups. We implemented our "5 by 5 Rule" (calling leads within 5 minutes and consistently for 5 days), and it's already showing promising results.
Less Automation, More Conversations
Most photographers rely way too much on calendar links in automated texts. It feels robotic. It's easy to ignore. We switched gears: removing links and asking genuine, engaging questions instead. More conversations, higher engagement, and more consults booked. Real talk wins every time. (even if it's AI)
Your Real Money is in the Leads You've Already Got
We always obsess over new leads, but what about last month's (or even last year's) leads? With consistent retargeting and thoughtful email campaigns, bookings from past leads compound month after month. Imagine having a ready-to-buy audience every Black Friday, Valentine's Day, or Mother's Day. That's how you build a sustainable business.
Curious about the exact strategies that helped this photographer scale without burnout? I've recorded a short video breaking down everything, including some tweaks you can apply immediately to your business.