Active Campaign Landing Pages. The Best Email Marketing Tool for Photographers Just Got Better
Get your 14-day free trial here! Active Campaign just launched it’s new landing page feature and it’s actually pretty good. It has all the functionality that most marketers or small businesses would want like: Custom domains Head and Footer Code Editor Visual Builder Countdown Extremely fast publishing speeds Dozens of templates As a marketing agency […]
The Best Genre to Start a Business in Photography: Boudoir
Boudoir photography is the most profitable genre of photography out there – and it’s growing fast! If you’re considering getting started in boudoir photography, go for it! Now is the perfect time to switch up your business strategy and start shooting something you love – and making a profit. As the founder of Photography to […]
Should You Buy An Expired Domain Name For Your Photography Website?
If you’re thinking about purchasing an expired domain name for your website, there’s a lot you need to know. Yeah, okay. Building your website from scratch requires more SEO work, and sometimes, buying an expired domain name can boost your page rankings and bring more traffic to your website. On the other hand, as a […]
Instagram Reels for Photographers: Everything You Need To Know
Let’s talk Instagram Reels: presenting 15-second videos including music, visual effects, and even more easy-editing tools! Looks like Instagram got some inspiration from TikTok on this one! Everyone is talking about how the two are strangely similar, and with TikTok’s political setback pushing them out of the game, it only makes sense that Instagram is […]
The Ultimate Google Ads Guide For Photographers: Easy Step by Step
If you poll photographers today, you’ll find they often credit SEO as their most effective marketing tool. The problem is, most of them are on page 4 or lower meaning even if they do everything right, they’ll be waiting for months to see real results. Every now and then someone will skyrocket to the top […]
Sunken Cost Fallacy in Photography
How Do You Absolutely Ensure That You Make the Worst Decision Possible? Anyone who’s been in the military is familiar with a culture that insists that once you’ve gone over your first four years you’re locked in for the long haul. In for a penny, in for a pound. At 28 years old I had […]
How to Book More Photography Clients
Step 1: Focus your efforts on generating leads and nurturing them. Does booking 2/2 inquiries in a month sound like success? I mean, I’ll give you credit for being 100%, but those numbers aren’t going to pay a commercial lease or keep the lights on in the studio. We need to generate 40-100 inquiries every […]
How to Generate More Photography Leads | 3 Easy Steps
All my photographer friends have been asking me, “How do I get more leads?” Photography studios are small, local businesses that often struggle to make a profit even when marketing to clients anywhere from five to two hundred miles away. So what’s the answer? How do you get more leads? Use these three key strategies […]
How to Get Traffic to Your Photography Website Using 3 Easy Tools
Guess what? You probably already have everything you need to take your photography business to the next level. No, seriously. You just need to learn how to use them! Most of the photographers I know had access to these three types of traffic before they had any idea what they were doing. But here’s the […]
The 7 Step System to Increasing Your Bookings Over the Phone
Ever feel like you’re doing everything to generate inquiries and conversations but you can’t get people to commit to sessions or weddings? Are you frustrated in doing tons of work to get traffic and inquiries for your business but still not getting enough clients? One of the most effective ways to fix this is by […]
