Marketing takes time, but if you keep at it, you will see lasting results. At Photography to Profits, we’ll help you attract more leads and bookings through exceptional marketing strategies and world-class follow up. Call 305-619-1222 or shoot us a message at firstname.lastname@example.org.
Behind every successful boudoir photographer is a unique marketing strategy. If you’re wondering how to stand out from your competitors, you need a marketing plan that showcases your skills, professionalism, and unique personality.
Here are four ways to get more clients to book your services:
There’s no better way to connect with your target market these days than social media. You don’t have to be present on every platform, just stick to one or two channels and be consistent with posting content.
Photography is all about capturing moments, which is why you can’t go wrong with sharing your photos on Instagram. Many photographers have utilized this platform to share past works and engage with their target market. Create accounts on Facebook, Pinterest, and whichever other sites are popular with your target audience.
Collaborating with local vendors could help you spread the word about your boudoir services. Get friendly with businesses that align with your brand such as salons, florists, wedding planners and lingerie and maternity stores. Prepare enticing offers and be clear about how a partnership can lead to more exposure and a steady source of leads for both of your businesses.
Offering complimentary boudoir sessions is a great way to show off your skills and build your portfolio, especially if you’re just starting out. Just ensure these mini sessions are available for a limited amount of time only, otherwise you could end up with more expenses than revenue.
Just because it’s “free,” doesn’t mean you can’t profit from it. Include a complimentary printed image and let your client buy any additional photos they like from the shoot. Make each model sign a contract and be crystal clear about what’s included in your “free” photo shoots.