Photography
Marketing Blog

Strategy, case studies, and video breakdowns to help photographers scale to six figures and beyond.

Photography Contracts: Do You Actually Need One? (And What to Include If You Do)
Sales & Booking

Photography Contracts: Do You Actually Need One? (And What to Include If You Do)

Most photographers use contracts to protect themselves, but heavy contracts create friction that costs real bookings. Here's the honest math, the 8 clauses that actually matter, and when to skip the legalese entirely.

Jan 15, 2026Read
Instagram Reels for Photographers: The 2026 Guide to Getting Actual Bookings
Social Media

Instagram Reels for Photographers: The 2026 Guide to Getting Actual Bookings

If you've been posting Instagram Reels and watching the views roll in while your booking calendar stays quiet, you're optimizing for the wrong metric. This guide covers exactly how Reels gets photographers booked in 2026: algorithm signals, hook formats, content types, and the posting cadence that sustains it.

Jan 01, 2026Read
Should You Put Photography Prices on Your Website? The Answer Is No.
SEO & Website

Should You Put Photography Prices on Your Website? The Answer Is No.

Most photographers ask the wrong question. A price list doesn't fix low inquiries. It reduces them further. Here's the honest answer, the two exceptions, and where pricing actually belongs in the client journey.

Jan 01, 2026Read
How to Convert Portrait Leads to Clients
▶ 9 min video
Business Growth

How to Convert Portrait Leads to Clients

Last week I had a fascinating conversation with one of our photography clients who is already crushing it: $150K last year, tracking towards $300K this year. And honestly, I see a clear path to $500K.

Apr 28, 2025Watch
Building The Most Intelligent AI Tool for Photographers
Email & Automation

Building The Most Intelligent AI Tool for Photographers

In a world where technology continues to reshape businesses, we have all heard about chatbots, AI assistants, and the magic of ChatGPT. But what if you could build an internal tool powered by advanced AI?

Mar 06, 2025Read
No BS Advice to Be the Biggest Photography Studio In Your City
▶ 10 min video
Business Growth

No BS Advice to Be the Biggest Photography Studio In Your City

In 2016, I was just a photographer, fresh out of Marine Special Operations Command. I was passionate about capturing moments, hustling for the next booking.

Dec 06, 2024Watch
How to Run a Photography Studio
Business Growth

How to Run a Photography Studio

Have you ever wondered why some photographers build thriving businesses while others are stuck spinning their wheels? Most of the time, it is because they have learned to focus on what matters.

Nov 21, 2024Read
9 Portrait Photography Leads in 5 Days With This Simple Strategy
▶ 9 min video
Sales & Booking

9 Portrait Photography Leads in 5 Days With This Simple Strategy

I will guide you through how we boosted a portrait studio leads from 0-1 per week to 9 in just 5 days. We implemented Google Ads, an interactive quiz, and improved the landing page.

Oct 14, 2024Watch
How to Get Portrait Client Consults - 10 in one day
▶ 4 min video
Sales & Booking

How to Get Portrait Client Consults - 10 in one day

I showcase how a portrait studio significantly increased consultations from just one to over 10 a year with a combination of consultations and a quiz pop-up form.

Jul 30, 2024Watch
How to Book More Photography Sessions With These 4 Simple Tips
▶ 21 min video
Sales & Booking

How to Book More Photography Sessions With These 4 Simple Tips

How do you get more photography inquiries? How do you get more photography clients? That is what we are covering in today is video!

Apr 10, 2023Watch
How Evoke Boudoir Hit $500K in Revenue With a $5,300 Average Sale
▶ 76 min video
Case Studies

How Evoke Boudoir Hit $500K in Revenue With a $5,300 Average Sale

Danielle started Evoke Boudoir in 2016 with one mission: to photograph every woman who's ever looked in the mirror and not felt good enough. By 2022, that mission was generating $500K a year.

Mar 02, 2023Watch
Can Photography Studios Outside the US do In-Person Sales?
▶ 59 min video
Sales & Booking

Can Photography Studios Outside the US do In-Person Sales?

Mel and Dave discuss IPS for international photography studios.

Mar 02, 2023Watch
Uber Driver Turned Boudoir Photographer
▶ 71 min video
Case Studies

Uber Driver Turned Boudoir Photographer

Corey Garrison shares his journey from Uber driving to boudoir photography.

Mar 02, 2023Watch
Growing a Newborn Studio with Steinartstudio
▶ 40 min video
Case Studies

Growing a Newborn Studio with Steinartstudio

Mother-daughter duo did over $300K in their first full year in Florida.

Feb 13, 2023Watch
Rank Your Photography Business using ChatGPT
▶ 11 min video
SEO & Website

Rank Your Photography Business using ChatGPT

How to use ChatGPT to rank your photography studio on Google.

Jan 28, 2023Watch
17 Wildly Effective Ways to Get Photography Clients
Business Growth

17 Wildly Effective Ways to Get Photography Clients

17 marketing strategies to grow your photography business.

Nov 10, 2020Read
Best Genre to Start a Photography Business: Boudoir
▶ 7 min video
Business Growth

Best Genre to Start a Photography Business: Boudoir

Boudoir photography is the most profitable genre and growing fast.

Sep 01, 2020Watch
Should You Buy An Expired Domain for Your Photography Site?
SEO & Website

Should You Buy An Expired Domain for Your Photography Site?

Pros and cons of purchasing expired domain names for photographers.

Aug 24, 2020Read
Google Ads for Photographers: Complete 2026 Guide
Paid Ads

Google Ads for Photographers: Complete 2026 Guide

Learn how Google Ads work for photographers in 2026. Budgets, keywords, Performance Max vs Search, and the exact setup that generates $40–$120 leads for portrait and boudoir studios.

Aug 17, 2020Read
The Sunk Cost Fallacy: How to Stop Making the Worst Decision Possible
Sales & Booking

The Sunk Cost Fallacy: How to Stop Making the Worst Decision Possible

The sunk cost fallacy keeps you trapped: in the wrong career, the wrong niche, the wrong business model. Here's the framework I used to walk away from the Marines after 10 years, and how it applies to every decision in your business.

Jul 13, 2020Read
How to Get Traffic to Your Photography Website
SEO & Website

How to Get Traffic to Your Photography Website

3 easy tools to drive traffic to your photography site.

May 24, 2020Read
How to Generate More Photography Leads in 3 Easy Steps
Sales & Booking

How to Generate More Photography Leads in 3 Easy Steps

Three strategies to get more photography leads.

May 24, 2020Read
How to Book More Photography Clients
Sales & Booking

How to Book More Photography Clients

Focus on generating leads and nurturing them for more bookings.

May 24, 2020Read
Photography Phone Consultations: The 5-Stage System That Books 3x More Clients (2026)
Sales & Booking

Photography Phone Consultations: The 5-Stage System That Books 3x More Clients (2026)

Convert more inquiries into booked sessions with this phone system.

May 24, 2020Read

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