In the video, I showcase how a portrait studio significantly increased consultations from just one to over 10 a year. By implementing a combination of 40 over 40 consultations and a quiz pop-up form on their website, along with strategic marketing efforts like organic SEO, social media, and paid ads, we created a successful lead generation funnel. Viewers are encouraged to consider implementing similar strategies for their businesses to boost leads and conversions.
List of resources mentioned: https://photographytoprofits.com/free-resources
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Transcription:
Humberto Garcia: [00:00:00] A year ago, this portrait studio had only one consultation on the calendar on a similar summer Friday, and today they have over ten consultations. And I’m going to walk you through exactly how we set this up. So as you can see, this is a combination of both 40 over 40 consultations as well as people going to their website and filling out a really cool quiz pop up form. And we’re driving traffic through organic SEO results, social media, as well as through paid ads on Google. So what does this look like? So this funnel this is the ideal funnel. And by the way, not every single thing or aspect is turned on for this studio. It’s not necessary sometimes just as easily as just turning on this 40 over 40 campaign can completely fill up the call calendar. But for this established studio that already had a really good stream of revenue from their own efforts, I’m going to say that having Google ads, which might bring in a more expensive, but maybe higher quality type of lead, is imperative. So what we’ve done is we’ve set up a special campaign, the 40 over 40. We’ve sent them to a landing page, and then once people fill out the first form, then they are able to schedule a consultation. So that’s what this looks like. And in this case, for the special campaign, this is a landing page. So it’s not going to be the home page. We have a form that we built through Meet Nikki. And then we have a thank you page. And we’re able to track all of the conversions using our tracking manager through Google Tag Manager.
Humberto Garcia: [00:01:32] And then we follow up and automate, you know, all the emails, all the text messages, everything to get them to the next step. And the next step is usually a phone consult. And then same thing with the Google ads and all the other organic efforts. We send them to their home page. It’s a beautifully written I think we designed this website maybe five years ago, but we’ve recently updated all the copy, all the social proof, and we added a really powerful exit pop up. And that exit pop up you saw on the calendar shows up as quiz consultations because people fill out a quiz and then they get an offer to jump on the phone. So they submit the quiz, add it to our CRM, all the email and text automation start on Meet Nikki, and then they get the opportunity to schedule a consult. And if they don’t, then they’re reminded through these. And this is in stark contrast to what most studios are doing. And don’t get me wrong, anyone can point out any studio. Anybody could say, hey, this is me. I only rely on all organic. I send people to my website and then I manually follow up. Or maybe they do have like a simple CRM like Dubsado. Um, but if you don’t have a crazy amount of traffic coming from your Instagram or from TikTok or from other efforts, then most people doing this are, you know, maybe getting a trickle of just a handful of inquiries every single day compared to this studio, which these aren’t even just the inquiries, these are the people that scheduled.
Humberto Garcia: [00:02:58] So you can imagine there’s days where they get even more than ten inquiries, because only a fraction of people that inquire even schedule a consult. Sometimes I’m seeing somewhere between like 30 to 45%. The rest of them, you know, we got to follow up manually, um, as well as through the automations. So if you’d like to see, you know, can photography to profits help you set this up or, you know, do you want to set this up yourself? We have a number of different options where we can engage with each other. Um. And I’ll only work. I’ll do our done for you for studios that I think are going to be a slam dunk. Um, and worst case, you jump on a call, and for some reason, I feel like I can’t help you. Whether you’re in person. Sales average is too low. Maybe you’re not doing in-person sales. Or maybe we have a difference of opinion on just our strategies and, um, our theories on how we should advertise. Then at least you’ll leave the call with some great ideas and some examples of, um, you know, places you should be advertising and how to properly follow up. So I’ll leave a link in the comment or in the description of this video wherever you’re watching this. So you can schedule that yourself. But yeah, pretty pretty cool. Anyways, I’ll see you guys in the next one.
Humberto Garcia is the world’s leading photography business growth expert.
Founder of Photography to Profits and high-performance coach to multiple 6-figure photography businesses. Humberto coaches photographers from his special operations military experience and photography sales and marketing experience. After years of high performance in Marine Special Operations and building businesses, he knows what works.
