Frequently Asked Questions

What is SteinArt Studio Photography?

SteinArt Studio is a newborn and maternity photography studio in Orlando, Florida, run by mother-daughter duo Kristina and Katelyn Feinstein. Kristina leads the artistic side and Katelyn runs the business. They moved from California during COVID with virtually no local client base, implemented the P2P marketing system, and closed their first year in Florida at over $300,000 in sales. Their second year nearly reached $500,000.

How do I get newborn photography clients after moving to a new city?

Start marketing the day you arrive. When SteinArt Studio moved to Orlando with almost no local clients, Katelyn began implementing the P2P system immediately, partnered with an ultrasound clinic for early clients, hired a booking agent to handle inquiry calls, and later brought P2P on to run their marketing. Within six months they ranked first on Google for newborn and maternity photography in Orlando. That combination of better leads, faster follow-up and a dedicated person on the phones is when the business took off.

Why am I only booking 2 or 3 newborn clients a month when my photography is good?

Because great photography doesn't fill a calendar on its own; marketing does. Kristina and Katelyn of SteinArt Studio spent years on workshops, lighting, posing and props and were still stuck at 2 to 3 clients a month in California. What changed was their daily focus. Instead of obsessing over sets, props and presets, Katelyn now starts each morning asking who she can prospect and how the week's leads are tracking. They now shoot about five client sessions a week.

What marketing should a newborn photographer stop paying for?

Anything that produces activity but not bookings. Katelyn of SteinArt Studio names three things that cost them money with zero results: $500 a month on Yelp, which brought lots of messages and almost no real bookings, an SEO vendor who charged a lot and delivered nothing lasting, and boosted Instagram posts with no targeting strategy. All three felt like marketing at the time. What works for them now is Google Ads, an active Instagram following, referral partnerships and a yearly baby expo.

Should newborn photographers partner with ultrasound clinics?

Yes, especially when you're new to an area. SteinArt Studio's partnership with an ultrasound clinic was their fastest path to early clients after moving to Orlando. Partnerships cost nothing but time and reach parents who are already in a buying mindset, and Katelyn counts that realization among her two biggest aha moments. As their Google presence and ads matured, partnerships became supplemental, and they still book 10 to 20 clients at one baby expo each year.

How do I raise my average sale as a newborn photographer?

Talk about investment upfront on every consultation call and be willing to turn away the wrong fit. That is how SteinArt Studio raised its average client sale to $4,500 without shooting more sessions. Katelyn once called a client who could only afford the entry package but wanted an elaborate, multi-look session, explained the mismatch and refunded the deposit. The client was grateful. Being selective protects your time and your average sale.

When should I automate follow-up for my photography studio?

Earlier than you think. Katelyn of SteinArt Studio waited six months before fully automating her follow-up emails, inquiry responses and booking sequences, and she calls that delay one of her biggest regrets. Once the automations were live, leads were nurtured around the clock without her doing it by hand. If your inquiries are steady but your bookings aren't, missing automation is a likely bottleneck.