The Ultimate Google Ads Guide For Photographers: Easy Step by Step
If you poll photographers today, you’ll find they often credit SEO as their most effective marketing tool. The problem is, most of them are on page 4 or lower meaning even if they do everything right, they’ll be waiting for months to see real results. Every now and then someone will skyrocket to the top […]
Sunken Cost Fallacy in Photography
How Do You Absolutely Ensure That You Make the Worst Decision Possible? Anyone who’s been in the military is familiar with a culture that insists that once you’ve gone over your first four years you’re locked in for the long haul. In for a penny, in for a pound. At 28 years old I had […]
How to Book More Photography Clients
Step 1: Focus your efforts on generating leads and nurturing them. Does booking 2/2 inquiries in a month sound like success? I mean, I’ll give you credit for being 100%, but those numbers aren’t going to pay a commercial lease or keep the lights on in the studio. We need to generate 40-100 inquiries every […]
How to Generate More Photography Leads | 3 Easy Steps
All my photographer friends have been asking me, “How do I get more leads?” Photography studios are small, local businesses that often struggle to make a profit even when marketing to clients anywhere from five to two hundred miles away. So what’s the answer? How do you get more leads? Use these three key strategies […]
How to Get Traffic to Your Photography Website Using 3 Easy Tools
Guess what? You probably already have everything you need to take your photography business to the next level. No, seriously. You just need to learn how to use them! Most of the photographers I know had access to these three types of traffic before they had any idea what they were doing. But here’s the […]
How to Make Your First $1000 as a Photographer
How to Make Your First $1000 If you’re struggling to convert your photography hobby into an effective business venture, you’re not alone! Many photographers find that when the time comes to stop shooting photos for friends and family alone and start shooting for paying customers, they struggle with the transition. If you’re ready to stop […]
Getting To Your First 1K Followers On Instagram
How To Get Your First 1K Followers On Instagram For many, photography is simply an art form – a way to express yourself or to see the world in a new light. But for others, photography is not only art, but a business. They enjoy taking pictures, but want to make a living from it […]
The 7 Step System to Increasing Your Bookings Over the Phone
Ever feel like you’re doing everything to generate inquiries and conversations but you can’t get people to commit to sessions or weddings? Are you frustrated in doing tons of work to get traffic and inquiries for your business but still not getting enough clients? One of the most effective ways to fix this is by […]
PPP Loan taxed or Non-Deductible? Photography Studio Answers
Did your photography studio request a PPP Loan? Is it taxable income? Can you deduct expenses? The short answer is… it’s not taxable income but the expenses you have and pay with it, won’t be deductible. On the bright side, it’s free money and you were able to pay 100% of an expense. https://www.cnbc.com/2020/05/18/small-businesses-wont-be-able-to-deduct-some-expenses-covered-by-ppp.html Join […]
PPP Loan Forgiveness for Photographers
Are you a photographer that applied for the PPP Loan with the intention of having it all or some of it forgiven? In the next 8-12 weeks you’ll likely be applying for forgiveness. Here’s a brief overview of the forgiveness application. https://www.sba.gov/sites/default/files/2020-05/3245-0407%20SBA%20Form%203508%20PPP%20Forgiveness%20Application.pdf The application has 4 components and certainly isn’t easy to use if your […]
