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Kristina and Katelyn of SteinArt Studio relocated from California to Florida with almost no clients — and built a $300K+ first year, nearly $500K second year newborn photography business. Here's exactly how they did it.
0:00Humberto introduces SteinArt Studio — a Central Florida newborn and maternity photography business run by mother-daughter duo Kristina and Katelyn Feinstein. In their first year after relocating to Orlando from California, the studio generated over $300,000 in sales. Their second year nearly reached $500,000. The interview explores how they got there and what changed to make it possible.
1:00Kristina and Katelyn share their backgrounds: Kristina has been an artist since childhood and spent 12 years as a forensic investigator before her artistic side fully took over. Katelyn majored in biochemistry and originally planned to become a doctor. They describe how the studio evolved from a hobby into a professional business, with Christina leading the artistic side and Katelyn eventually taking over all business operations.
5:15The team recounts how they discovered P2P. They were stuck at 2–3 clients a month in California when Katelyn found Humberto's ads, started with just the consultation script and Jen's pricing guide, and immediately saw results. They purchased the full course right before COVID hit — and used the lockdown time to go through it thoroughly. When California showed no signs of reopening, they made the bold decision to move to Florida, a state they'd only vacationed in once, giving themselves just one week to buy a house and find a studio space.
7:20As soon as they arrived in Orlando, Katelyn began implementing everything from the P2P system — and clients started coming. Within six months, SteinArt Studio ranked number one on Google for newborn and maternity photography in Orlando. They also hired a booking agent to handle inquiry calls and brought P2P on as their full marketing agency. That combination — better leads, faster follow-up, and a dedicated person on the phones — was when the business truly took off.
12:30Katelyn breaks down the mindset shift that drove the transformation. Before, their days were spent obsessing over sets, props, and presets. After joining P2P, every morning starts with: Who can I prospect? How are our leads tracking this week? They now have about five client sessions per week, and non-shoot days are dedicated to product orders, marketing planning, and strategy calls with the P2P team — with campaigns mapped out all the way through December.
15:00Katelyn reveals the three things they were spending money on before P2P that produced zero results: $500/month on Yelp (lots of messages, almost no real bookings), a shady SEO vendor who charged a lot and delivered nothing lasting, and boosting Instagram posts with no targeting strategy. All three felt like marketing at the time — none of them were. They contrast this sharply with what's working now: Google Ads campaigns, a large and active Instagram following, referral partnerships, and a yearly baby expo where they book 10–20 clients on the spot.
23:20Humberto and Katelyn discuss pricing confidence. SteinArt's average client sale is now $4,500 — significantly higher than when they started. Katelyn shares a story about proactively refunding a client who could only afford their entry-level package but wanted an elaborate, multi-look session. Rather than letting the client book and be disappointed, she called personally, explained the investment mismatch, and refunded the deposit. The client was grateful. Being upfront about investment on every consultation call — and being willing to walk away from the wrong fit — is what made it possible to raise their average sale without shooting more sessions.
27:50In the final segment, Katelyn names her two biggest aha moments from the P2P program: first, the realization that prospecting and partnerships cost nothing but time and can generate clients immediately; and second, marketing automation — which she delayed six months and deeply regrets. They close by sharing their vision for the future: a world tour teaching their newborn photography craft to other photographers, and hiring a second shooter to scale volume. The interview ends with Humberto noting that SteinArt has reached a level where they are now shooting celebrity clients — including NFL quarterback RG3 — who found them simply by Googling "maternity photographer Orlando."