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Newborn photography can be a lucrative track for photographers, but in a competitive industry, it can be challenging to attract a steady flow of bookings. That said, here are proven marketing strategies for baby photographers.
An online gallery lets potential clients view your works anytime and get a sense of your style anytime they want to.
That said, ensure your website is well-designed and responsive. Make use of white space and uncluttered layouts, so your photos can really shine through. Site visitors are always in a hurry, so ensure every page must load fast and be functional. Slow or broken web pages will leave visitors frustrated and drive them to leave.
Additionally, your site must work well on any platform including smartphones and tablets. Optimizing for mobile will not only improve user experience, but also your search engine rankings.
Collaborating with local businesses and organizations such as hospitals, OB-GYN offices, birthing centers, daycares or even local playgroups can help you increase brand visibility. Offer to take photos for their events or marketing materials. In turn, ask them to display your works on their facilities or have them mention your business on their social media pages.
Connecting with target customers has never been easier thanks to social media. Social networking sites like Instagram and Pinterest let you display your works to a global audience for free.
You also have the option to run paid advertisements to help you expand your reach and obtain new leads. Social media platforms let you customize your ads to show up to target users and therefore, increase your chances of making a profit.