Photography SEO Might Be Killing Your Business

0:00Is SEO killing your photography business?

0:02Hey, it's Amador Garcia, and today we're

0:04going to be talking about why focusing in

0:06on SEO to grow your photography business

0:08might actually be doing more harm than

0:10good. Now I'm going to preface this by

0:13saying that SEO is actually one of the

0:14most important things you can do,

0:15especially if you're going to be in

0:17business for a long time. So to

0:18illustrate this, I'm going to give you a

0:19scenario where there's two identical

0:21photographers, and we're going to pretend

0:23that they're both competing in the same

0:24genre. They have the same skills, the same

0:27equipment, and the same social network.

0:29And imagine that they're trying to both

0:30scale their businesses at the same time.

0:32They have a limited fund of about a

0:34thousand dollars that they can use to

0:36either advertise, work on SEO,

0:38create content. And in this scenario, they

0:41both have brand new websites. And let's

0:43pretend that Photographer A takes all

0:44the resources, all their time, and they

0:46even outsource someone to do backlinking

0:49for them and to do their SEO work. Now

0:51this photographer might start seeing

0:53some results after about five, six, seven

0:55months, depending on how difficult it is

0:57to rank for that keyword. Now let's

0:59pretend that the other photographer, they

1:02took all their resources, and they

1:04started investing in Google Ads, in

1:06Facebook Ads, and they optimized their

1:08website. And we're also going to assume

1:10that Photographer B just gets normal,

1:12maybe slightly above-average results on

1:15their Facebook Ads and their Google Ads,

1:16and they start getting inquiries. And

1:18let's just say they invest about two to

1:20three hundred dollars the first month, and

1:21maybe they get three to four bookings.

1:23Well, now they have more content. They

1:25have more social media images. They have

1:27more blog posts to put up. They have more

1:29video content that they can possibly be

1:31recording. And they have more people

1:33generating more revenue. And of all those

1:36people that they've already shot. Now

1:38they have more possibilities for

1:39referral. And in this scenario,

1:41Photographer A is still waiting to

1:43basically show up at the top of the

1:44search results, not even knowing when

1:46their site is going to be indexed, when it's

1:48going to start showing up, because being on

1:50page two and page three isn't that

1:52helpful, especially considering the old

1:53saying that the best place to hide a

1:55dead body is on the second page of

1:57Google. I'm going to go back to the original

1:59point that I was trying to make, not that

2:01SEO is not important and it won't get

2:03your result. It absolutely will. Having

2:05the first listing on the first page can

2:07mean tens of thousands of dollars for

2:09your business.

2:09But when you're first starting out and

2:11you need content and you need cash flow,

2:13the fastest way to do that is by

2:15skipping the line with Google Ads and

2:16Facebook Ads. Because at the end of the

2:19day, once you start getting results for

2:20yourself, then you're basically going to be

2:22generating more revenue so you can pay

2:23for your previous ads, pay for more ads,

2:25and then hopefully outsource any content,

2:28any SEO work that you actually need to

2:29get done. And hopefully that makes sense.

2:31But if you disagree, I want to know why

2:33in the comments. I've seen this time and

2:36time again, photographers with almost no

2:38following, no likes on Facebook, nowhere

2:40to be found on organic search. They can

2:42instantly start injecting a lot more

2:44revenue into the business with paid

2:45advertisement, while the organic search

2:48results catch up in the meantime. So

2:50please, if you like this content and you

2:51want to see more of it, like and

2:53subscribe. And I'll see you in the next

2:55video.