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How to use ChatGPT to rank your photography studio on Google.
0:00What's up photographers. In this video, I'm going to show you a really cool SEO trick for 2023 where you're going to leverage ChatGPT and basically have this do work that would otherwise take you multiple hours or even days and if you procrastinate like me and a lot of other photographers, you might not ever get done.
0:18So what I'm going to have you do is go to Keyword Planner and I'm just using this as an example. I'll probably even give her this blog that I'm going to make, but you're going to come into your Google ads, come into Keyword Planner tool and you're going to type in a keyword that you're trying to rank for and you can put your website in there that way it helps you find only relevant search terms.
0:41So what you're going to do is you're going to type that in and you're going to get a result and you can either start going down and looking for different topics to write, maybe long tail keywords that have low competition and have high amounts of average searches. You can see here our home page and a lot of the service pages are already ranking for these and we're already competing for these but we might want to start targeting some of these and one really good way to look at this is not only the average monthly searches but also year-over-year change and you can see some of these are dropping off, have very low monthly searches.
1:18And then let's go over here. Unique boudoir photo shoot, okay? So unique boudoir photo shoot, let's use that. It's got a decent amount of monthly searches. It's a long tail keyword. It shows a lot of intent, low competition and year over year change. The other thing I can look at too is three month change and just see is there anything that stands out? Celebration boudoir photography, maybe those are brand names. Certified professional, nope, not a lot of search volume on that. Couples, maybe. Maybe we'll do that next.
1:56So what you do is you come into ChatGPT and we are going to prompt it to write a blog for us and what's great about ChatGPT is the more info you give it, the better. And you can talk to it like you would an assistant. One thing I like to do since I don't like typing, although I have a cool keyboard from Azio that's mechanical, makes really good sound, but I use the dictation tool and I just went into my settings and I set dictation to control twice and I can do this.
2:30So what I'm going to do is I'm going to tell it that we need to write a blog for this, okay? I own a boudoir studio called Liberation Boudoir in Miami, Florida.
2:47A boudoir studio called Liberation Boudoir in Miami, Florida. You're going to help me write a blog of at least a thousand words on the topic. Do you understand?
3:04And it should return yes. Please provide me more details, okay? Then I'm going to come over here and let's think about first let's brainstorm five to ten unique photo shoot ideas. Ones that I can think of right now are couples who do black and white, angel wings, white sheets. Let's think what else. Nude. Let's do bondage, maybe something like that or BDSM. But let's make it relevant to this. Let me actually go to her website and see what else because obviously I don't want to promote something that she might not do but black and white. Oh, bridal boudoir, okay?
4:43First let's see here are five unique photo shoots: lingerie and heels, okay? Vintage glamor, it's pretty cool. Beach boudoir, she doesn't really do on location so let's just say don't do on location so please remove beach and cityscape and include some of the ideas I had. Okay, couples boudoir, black and white, okay? White sheets. I like piled the door, okay? Fine art. Oh pin up, almost forgot about pin up. See this is good, it's already included pin up.
5:45All right, so the next thing we're going to do is we're going to say these are great ideas. Create a witty intro about how the person reading the blog might be interested in a boudoir photo shoot but they might not know exactly what to do or they don't want it to be boring. It to be boring. Man I don't know why this thing doesn't understand me. Usually does a boring. Log will cover unique ideas to create an amazing shoot and then at the end of the blog add a call to action where they can contact the studio in order to book their own session.
6:57Ideas, how these photos can be used to make a photo album, prints and other products. And expand and give a lot more detail for every single unique idea.
7:21By the way, back in the day I remember you used to have to go to a photography blog writer and pay forty, fifty for them to send you something like this back because a lot of times maybe they weren't super versed on it and you would kind of give them my idea, give them some of your thoughts and to get even 300 words was maybe thirty dollars and 500 words was fifty and a thousand words was like a hundred dollars so this is pretty awesome.
7:51And then all you would have to do is maybe create some internal links and add some images, name your alt text and you can even ask it, hey I have to name my images, give me image names or alt text to write in order to rank for this and one other thing we can do is if you wanted to, you could feed it keywords. So let's optimize this for SEO so let's see if that'll work. Keep in mind in Miami and service south all of South Florida, make sure to include location keywords as boudoir photographer.
8:51And obviously she probably doesn't do all of these. Our pinup photo shoot is perfect for clients and let's see right now the paragraphs are too short. Please write three to five sentences for each photo shoot idea. And then let's see in Miami, Florida, you can see it's inputting those keywords in there, okay? Let's see and of course obviously I'm just doing this as a mock-up so you probably maybe have some bullet points and I would just use those that way it doesn't make them up because if I hand this over to somebody because I'm not doing this for myself, they would be like well I don't even do fantasy, I've never done paint, I don't have images of that. So maybe they have shower scenes, maybe they have erotica, maybe they have LGBTQ, whatever the case is.
10:09Four brides to be, all right, well that's basically it. Obviously, depending on what website you're on, you're going to go in and copy and paste this, add heading, table of contents, create links internally, externally, page description, page title and you can probably prompt ChatGPT to do a lot of this and just remember the more information you give it, the more precise you are, the better the output is going to be for you. Yeah, really good way to create content for your blog and possibly rank on Google for some of these long tail keywords to get more traffic to your website.
10:47Well by the way, if you're just watching this video, I'm Humberto Garcia. I own Photography to Profits and if you want to see how we can manage your paid ads so that you don't have to rely on SEO, rely on content because even if you publish this, this might take months or even weeks to start showing up on some of these top pages depending on the competition, your backlinks and such, so I highly encourage you. If you want to jumpstart, we work with studios that typically are in the twenty-five to hundred thousand a month range but if you're not there and your work's very competent, hopefully we can see if we can help you in your city and I'll show you exactly what we do behind the scenes.