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I will guide you through how we boosted a portrait studio leads from 0-1 per week to 9 in just 5 days. We implemented Google Ads, an interactive quiz, and improved the landing page.
0:01All right, so I'm going to walk you through how we helped a portrait studio go from 0 to 1 leads per week to 9 over the last 5 days and my daughter who's 12 actually helped with this and I'm going to show you what this looks like and basically what we did is we set a budget and we are running some Google ads to their portrait website and then on this site we have an 8-second delay people go through this really cool interactive quiz which if you want to learn more about whether you want her to do it you want to do it yourself I'll put links in the video but this interactive quiz which educates your clients and redirects them to a thank you page with a video scheduler and a video so actually a video and a scheduler and then hopefully you have some sort of CRM tool and it sends them emails text messages gets them on your calendar and then it lets you call them because you want to have a consult with all your leads especially if you're doing in-person sales.
0:55But what we did with this and there's some notes about this studio is that this is a portrait studio have a budget of about $500 per ads we don't have the Facebook ads running yet they're doing this themselves but they're about to start running Facebook ads again we installed the quiz because we wanted to be conversion focused so we wanted to capture more of the people that were going to her website which she was already running ads before and we did that by running the quiz and then we made a lot of adjustments to her landing page so before we started with this I kind of have a color coding system I would say that her ads were let's just say maybe in the orange or red the conversions and everything else after that were maybe in the red so they weren't doing too hot okay I guess I'll give some grace and I'll say this was an orange so we made some changes number one we wrote all the copy we use narrow down the keywords we use different types of campaigns in Google ads and we got this up into the green and we've even refined it even more and we've been a little bit more specific with the demographic especially with income that we're trying to target so getting that into the green.
2:05And it's really important that we break down the journey and don't just a lot of people will see this funnel and if it's not working they'll just say Google ads suck and then they just throw away all the Google ads and say it's not worth the investment but in reality you could be getting amazing cost per click you could be getting amazing lead potential lead quality but then everything could fall apart on your website and no one maybe it doesn't function maybe it's not easy to understand where you are or your form doesn't even work you might be tricked into thinking this isn't going to work so why would I spend on this and the reality is even if this doesn't work the greatest in the world even if you're spending $300 per booking if you do in-person sales and you get one client for that and you do a $3,000 sale you have cost but there's $2,000 in profit there that hey that might not be worth it to you but what if you can get it down to $150 per booking or $100 per booking and now you can get 10 of these per month or 7 of these per month that's really how you get people into the multiple six figures even getting to seven figures when you all this starts to snowball into itself.
3:18So we improve the ad improve the targeting on the demographic narrow down the keywords a lot more selective we improve the landing pages so the landing pages right now I would say are like a 70% solution there was some changes that I suggested that we're going to make a lot of those tend to be a lot of studios tend to not put a lot of product on their website so a lot of times we're kind of lulled into thinking well if we show beautiful things if we have good reviews then why don't people understand that this is going to be expensive and the reality is if you don't send the message across of what the experience entails people are going to be really surprised that you only show digital images but now you're telling people they have to buy albums and prints and wall art so why not just do that on your website through your ads through your remarketing videos through the videos on your website and through your email list. You have to show products you cannot just have your website just be like an Instagram feed of just digital images because people are going to think that.
4:21So what you display is what people are going to think they're going to buy so it's not necessary for you to just say hey put a disclaimer on your website and say hey you have to spend $5,000 with me you can also just demonstrate it and demonstrate it without having to just type it out because a lot of people are not going to connect with just your pricing if you just write it out and the analogy I like to make is if you have an interior designer and you have two of them and one of them you see they have really nice furniture they have really nice design but all their website just shows $1,500 apartments or townhouses just in your mind even if you don't see the pricing you're going to know that it's not the highest price thing in the world and that might be what you're shopping for but if you're the interior designer that wants to work with the highest end clients maybe that second website the clients they're showing they're showing beachfront properties they're showing pieces of furniture that look extremely custom they're Italian each piece looks like it comes from a different company and then they come together and it looks so perfect the materials on the kitchen and in the bathrooms look amazing and they look super high quality and the views the size the locations so even without them saying the price on their website you just know between both of them okay this is going to be an X experience with the first one but this one's like an elevated one the images of the artist on this website are just a different level the quality of work how they present it the materials they work with.
5:48So really have to get that across on our website so we're going to do that and very quickly this is going to turn into a green and then right now they are getting a lot of their CRM and their emails set up so in very shortly they're going to be maybe in the orange but then once we start listening to phone consults once they start refining and updating their emails and just telling more story I actually have a blog on my website about StoryBrand marketing and websites when they start just sharing more of the journeys they're going to do a lot better and we can get this in the green and then what's going to happen basically we're going to get their marketing budget where they're going to want to spend $2,000 because they know when they spend $2,000 they got 10 to 15 clients and each of those clients even if it's low $3,000 now they know hey when I spend $2,000 on ads yes I have all these business costs in my product but I'm getting a return of $30,000 to $45,000 and then we can help that scale that by maybe we add Facebook ads maybe we just keep improving aspects of this maybe we get more social proof we have different landing pages we get more reviews and we get that cost down as low as possible.
7:07But just remember that every studio is going to be in a different place here. There are some studios that they've never turned ads on but all of this is really good. Maybe they work with referrals you work with partners alliances past clients and some of this stuff is good but your ads are just terrible because you've never ran ads maybe your follow-up isn't great so you're orange here it's really important that you hyperfocus on your situation and you don't just scrap things because one or two little wheels of the train or carts of the train are just not completely optimized. We have to kind of segment and say hey let's hyperfocus on this how does this correlate and jump over the next step where is the fall off here and as you make incremental improvements you're going to get your cost down per lead and you're really going to be able to turn a great profit by running ads.
7:58So if you want to work with us number one I'm going to put all the information on how you can hire my daughter to do this quiz for you or if you want to do it yourself maybe you're a DIY you don't want to be bothered by this so those I'm going to include the other ones if you want to learn how to increase the level of engagement you have with photography to profits maybe you're seeing a lot of our clients you see a lot of the case studies we have or the quality of websites we have and you just know hey I know I'm probably never going to do my own ads I don't want to do my own website copywriting I don't want to do my email automations and you could just hire us and have us do all of it done for you I'm going to put a link so you can jump on the phone with us next level is hey maybe you want to do it yourself and if maybe you don't want to do it yourself in a one-on-one maybe you want to do it in a group and this is definitely the most cost effective this is the one that we actually work with the most people in obviously it's the lowest cost and then a lot of people will join our Mastermind and then they'll say hey I've gotten a great return I spent X amount on this and on my ads and I barely even knew what I was doing I was just following the Mastermind but I got a great return what would happen if I hired you at this level and then we really turn it on because we number one are based in the United States every single employee I have is in the United States this is all we do copywriting ad buying automations building websites for photographers photography to profits so I'm going to leave those links if you guys have any questions drop a comment on any of these videos and I look forward to hearing from you see you guys in the next one.