A Rarely-Used Photography SEO Hack

0:00Hey, it's Murders, and in this video,

0:02we're going to talk about a rarely used

0:04SEO hack

0:05that can greatly increase your

0:07business's visibility

0:08and get you more site traffic, and that's

0:11with Google

0:12My Business. Now, Google My Business is a

0:15free service.

0:16It's basically extremely important

0:17because if you run a local photography

0:19business,

0:20you're probably looking for local

0:21clients. Now, we're going to follow some

0:23of these steps,

0:24and you're going to see that just by

0:26following these, you can get

0:28thousands of views to your photos. You

0:29can get hundreds of site

0:31visitor clicks, and because it's based on

0:34proximity,

0:35this is much easier to basically get up

0:37and get in front of people

0:39than just the regular search results. So

0:41I'm going to show you why.

0:42So, no kidding, if we look at this page

0:44and I turn on my MozBar,

0:46you're going to see in here that, no

0:48kidding, there's people in here with

0:5040. Oh, well, this is a directory. 40 domain listings, 21,

0:5413, 17, 14, 16,

0:5811, 17. And if you're just starting

1:01out, or if your domain authority is lower,

1:03and this is a ranking

1:05from zero to a hundred

1:06that's given by Moz. It's almost like

1:08a guesstimate of how much you're trusted.

1:10Well, it might take you a few

1:13months to get up here if you have a

1:14brand new website. And if you're on page

1:15five, six, or seven, you could be weeks or

1:18even months as well to get to the top.

1:20But look at this. There's no kidding, and

1:23this is actually highly competitive.

1:24This is one of my clients here, and while

1:26she is on page one, we've gotten her on

1:28page one, and she's about halfway up.

1:30She's also at the top of this, and you

1:33can see how much bigger

1:34this is. Now, the great thing about that

1:37is

1:38it's not hyper-competitive. Okay, so let's

1:40look at, let's look at something like

1:42New Jersey newborn photographer. So, New Jersey,

1:46New Jersey newborn photographer.

1:50You can see that it's pretty competitive

1:52up here as well.

1:54But there's people in here that, no

1:55kidding, just have eight reviews. They

1:57have no reviews.

1:59So how the heck are they getting up

2:00there and just kind of skipping the line

2:03by not having to wait months or

2:06years to get to page one or even to the

2:08top result?

2:09Now, I'm going to walk you through that.

2:10So what you're going to do is you're

2:12simply going to come into Google and

2:13you're

2:13going to type in Google My Business.

2:17I'm going to sign in, but if you

2:20didn't have one, you're going to

2:21basically sign up for one. I'm going to

2:23sign in.

2:24Okay, so I've signed in. Now, this is an

2:26old listing. This is for

2:27my old photography company. I'm using it

2:29as an example.

2:31So don't spam me, don't send me mail. I

2:33don't live there anymore.

2:34But I use this as an example. So what

2:36you're going to do is you're going to

2:37come in here and you're literally

2:38going to scrub the entire thing. Now, if

2:41you didn't have one, you would have been

2:42forced to create one. It'll make you

2:44verify an

2:44address, and you can get that postcard in

2:46the mail. There is a way if you basically

2:49note that people don't come to your

2:51business that you can get away without

2:52having to use a physical address, but I

2:53suggest using a physical address.

2:55So you're going to come in here to info,

2:58and you're going to come in here and

2:59you're going to fill out

3:00every single piece. I even suggest,

3:03you know, you're not supposed to, you're

3:05only supposed to put your

3:06primary business name in there, but I

3:09suggest

3:09maybe even sneaking in your keyword. So,

3:13I'm going to put in family photographer, and

3:16I might even put premiere

3:18premier family photographer. Hit apply.

3:22If somebody reports me, it'll probably be

3:24taken down, but to be honest,

3:26if other people are gaming the system,

3:27then I'm going to do it as well.

3:30Now, another thing you can do is you can

3:32come in here and, no kidding, find

3:34every single category that you can

3:36possibly fall under.

3:38Now, you can see that I've already gone

3:39through here and I've typed in

3:40photographer, portrait studio,

3:42and you can just keep going if it fits

3:44you and find which ones actually

3:46relate to your business. You're not going to

3:48find ultra-specific ones, maybe

3:50newborn photographer or boudoir,

3:52but these should get you covered because

3:54it fulfills the intent.

3:56I also suggest coming in here and

3:58filling in the service area.

4:00That way, hopefully, it improves and it

4:02lets Google know,

4:03hey, by the way, this company also

4:05services this

4:06area, and hopefully you'll start showing

4:09up in those local rankings as well.

4:11And look, of course, you can try to

4:12keyword stuff on your page and so on,

4:14but to be honest, if we have this tool

4:16from Google, why not just use it? Why not

4:18just go into the database that they use

4:20for their search results

4:22and put it in there? It's

4:23completely free, and this takes all of 10,

4:2520 minutes. I suggest that you make your

4:27business look a little bit more

4:28real by putting in work hours, and

4:31hopefully people will respect them and

4:32not call you at three in the morning.

4:35Put your website in there. If you have a

4:37contact page or you have some sort of

4:39scheduler, I suggest you put that in as

4:41well. You're also going to come into

4:43services, and what you're going to do

4:45here is you can come in here and

4:46basically put in,

4:48you know, all of your services, and this

4:49is your chance to write keywords in here.

4:51You can see you have a thousand

4:52characters. You can leave the price empty,

4:54but let's just say you're a new,

4:56you know, baby photographer. You can put cake

4:58smash in there. You can put

5:00maternity, newborn. You can put milestone

5:02sessions. You can put one-year birthdays.

5:05If you're doing boudoir, you can make the

5:08top section boudoir. Then you can do,

5:10you know, couples, newborns, same sex. You

5:12can do intimate sessions,

5:14pin up, whatever the case is. It's really,

5:16really useful because you can put your

5:18keywords in there and basically tell

5:19Google, hey, by the way, when people are

5:20looking for these services,

5:22show them my result because I'm

5:24indicating that I fulfill these.

5:26Okay, so you're going to keep going.

5:30And let's go. Sometimes you'll get,

5:31you'll get attributes.

5:34I'm not really clear, depending on what

5:36kind of business it is or what you have

5:38on your website.

5:38It'll give you different options. So,

5:40I've seen people with physical

5:42structures, like in a building, it'll ask

5:43if it's wheelchair accessible,

5:45you know, if there's restrooms and stuff,

5:47but for me, there's none of that.

5:49Next, this is where you're going to put your

5:51description in here, and you have about

5:52750 words. I strongly suggest you write

5:55this for human eyes.

5:56You put your keywords in there, and you

5:58can see I

5:59clearly didn't write enough. I can keep

6:01going with that, but it's really cool

6:03because,

6:03hey, that's basically where I can put,

6:05you know, three times in my meta description

6:07here and make it even more clear because

6:09obviously this is connected to my

6:10website.

6:12And when they're showing local results,

6:13because people are looking for local

6:14services, they're going to come through here

6:16and they're going to scan this, and

6:17hopefully you get put

6:18on the first page as well at the top of

6:20those,

6:21the three-pack of maps at the top of the

6:23page.

6:24So I'm going to keep going, and I'm going to

6:27suggest that you add as many

6:29photos as possible. So you can see I've

6:32neglected this because I've been doing

6:33photography in a long

6:34time, but I strongly suggest you put in

6:37as

6:37many pictures as possible.

6:40Make yourself look as legitimate as

6:42possible. Put pictures of yourself, put

6:44pictures

6:45of your team, of your interior, exterior.

6:47You can even do

6:48video. Ask your customers to update,

6:51upload them. Put your logo in there.

6:53Upload it and basically fill that out to

6:56the nines.

6:57The next thing you're going to do is

6:59you're going to come in here and you're

7:00going to create posts.

7:02Now, the cool thing is, look, I've

7:03written a blog on this.

7:05So what I can do, and I suggest you do

7:07this, is look, if you've already written a

7:09blog,

7:10one thing that's really easy is you can

7:11come in here and just grab the first

7:13like thousand words. Obviously, this is

7:14the lazy version of doing it,

7:16but you can come grab the first

7:181500 words and just

7:20write at the bottom, just write something

7:21like, if you'd like

7:24to read more, click the button.

7:28And then, no kidding, I'm going to

7:30add my image

7:31at the top, and I would just grab my URL,

7:35and I would just come in here, add a

7:36button and say,

7:38learn more. And I'm going to come in here

7:40and put my link in there, and then I

7:42would publish it.

7:43And the cool thing is, you can do this

7:44if you're running an event, if you're

7:46running an offer,

7:48you know, hopefully you're not running

7:49any sales, but

7:51if you are, then, no kidding, you can come

7:53in there and put them as well

7:54along with your blogs. And you'd be

7:56surprised, at first you might not see a

7:58huge impact, but you'll start seeing

7:59you'll get 40, 50, 60 views from those

8:02posts, and you'll start getting some

8:03clicks and traffic to your website.

8:05And that's a really good indicator to

8:07Google if your people are clicking on

8:09that and they're reading that, hey, let's

8:10keep showing that, and you're just going

8:11to show up there more and more and more.

8:13So if you're writing weekly or bi-weekly

8:15or even monthly blogs,

8:17you can make sure to come in and put

8:18them in here.

8:20And last but not least, and by the way,

8:22before I get into reviews,

8:24you can, no kidding, come into the

8:25messaging, and there's so many cool

8:27things you can do in here.

8:28You can, you know, set this up. You can

8:31come in here.

8:32I'm not going to suggest you build a

8:33website in here. Hopefully, you do have

8:34your own website,

8:35but there's a lot of different areas, and

8:37just fill in every single nook and

8:38cranny, and take a look around. Look at

8:40the insights.

8:41I also suggest getting as many reviews

8:44as possible.

8:45That means every time somebody's leaving

8:47your studio or

8:48even afterwards, if they haven't already

8:50done so, you're going to send reminders.

8:52You can even follow up with them, call

8:53them, and make sure that you're getting

8:55reviews.

8:56You can do this right after the session.

8:58You can do it during their ordering

8:59session.

8:59The most important thing is that you try

9:01to aim to get

9:03at least twice as many reviews as the

9:06person that's closest to you.

9:07So if somebody has 33, your game is to

9:10get to 66. You see how much more

9:11impressive this looks

9:13than having none and having 4.4. So,

9:16before you leave, hopefully you can like,

9:17leave a comment, and subscribe. And I want

9:19to hear from you.

9:20What did you improve on your Google My

9:22Business after watching this?

9:24And how many more reviews are you going

9:26to go get?

9:27I'll see you in the next one.