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I showcase how a portrait studio significantly increased consultations from just one to over 10 a year with a combination of consultations and a quiz pop-up form.
0:01A year ago this portrait studio had only one consultation on the calendar on a similar summer Friday and today they have over 10 consultations and I'm going to walk you through exactly how we set this up.
0:15As you can see this is a combination of both 40 over 40 consultations as well as people going to their website and filling out a really cool quiz pop-up form and we're driving traffic through organic SEO results, social media as well as through paid ads on Google.
0:33So what does this look like? This funnel is the ideal funnel and by the way not every single thing or aspect is turned on for the studio. It's not necessary. Sometimes just as easily as just turning on this 40 over 40 campaign can completely fill up the call calendar.
0:48But for this established studio that already had a really good stream of revenue from their own efforts, I'm going to say that having Google ads which might bring in a more expensive but maybe higher quality type of lead is imperative.
1:04So what we've done is we've set up a special campaign, the 40 over 40. We've sent them to a landing page and then once people fill out the first form, then they are able to schedule a consultation.
1:17So that's what this looks like and in this case for the special campaign this is a landing page so it's not going to be the homepage. We have a form that we built through Meet Nikki and then we have a thank you page and we're able to track all of the conversions using our tracking manager through Google Tag Manager.
1:33And then we follow up and automate all the emails, all the text messages, everything to get them to the next step and the next step is usually a phone consult.
1:43And then same thing with the Google ads and all the other organic efforts. We send them to their homepage. It's a beautifully written. I think we designed this website maybe 5 years ago but we've recently updated all the copy, all the social proof and we added a really powerful exit popup.
2:00And that exit popup you saw on the calendar shows up as quiz consultations because people fill out a quiz and then they get an offer to jump on the phone.
2:11So they submit the quiz, add it to our CRM. All the email and text automation start on Meet Nikki and then they get the opportunity to schedule a consult and if they don't then they're reminded through these.
2:22And this is in stark contrast to what most studios are doing and don't get me wrong. Anyone can point out any studio. Anybody can say hey this is me. I only rely on all organic. I send people to my website and then I manually follow up or maybe they do have a simple CRM like Dubsado.
2:42But if you don't have a crazy amount of traffic coming from your Instagram or from TikTok or from other efforts then most people doing this are getting a trickle of just a handful of inquiries every single day.
2:56Compared to this studio which these aren't even just the inquiries. These are the people that scheduled so you can imagine there's days where they get even more than 10 inquiries because only a fraction of people that inquire even schedule a consult. Sometimes I'm seeing somewhere between 30 to 45%.
3:10The rest of them we've got to follow up manually as well as through the automations.
3:16So if you'd like to see if Photography to Profits can help you set this up or if you want to set this up yourself, we have a number of different options where we can engage with each other.
3:29And I'll only do our done for you for studios that I think are going to be a slam dunk. In the worst case, you jump on a call and for some reason I feel like I can't help you, whether your inner sales average is too low, maybe you're not doing inner sales or maybe we have a difference of opinion on our strategies and theories on how we should advertise, then at least you'll leave the call with some great ideas and some examples of places you should be advertising and how to properly follow up.
4:02So I'll leave a link in the comment or in the description of this video wherever you're watching this so you can schedule that yourself. But yeah, pretty cool. Anyways, I'll see you guys in the next one.