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Call back within 5 minutes and follow up 7 times — two rules that can increase your photography booking rate by up to 22×.
0:00Hey, this is a murder garcia from
0:02Photography Profits, and today we're
0:03gonna be talking about the five by seven
0:04technique that you can use to book more
0:06clients. So what is the five by seven
0:09technique? It's actually fairly simple.
0:11What you're gonna do is you're going to
0:13call or respond or answer within five
0:16minutes of any inquiry. So if you get a
0:18form submission, if you get a phone call,
0:20if you get a missed call,
0:22you're gonna call them back within five
0:25minutes. If you do this, you're instantly
0:27going to increase your chances to land
0:29that client by twenty two times. Now,
0:31imagine, a lot of us don't get many
0:33inquiries each year, so we got to make
0:34the most out of every single one of them.
0:37So we can't afford not to do this. So
0:39that's the very first thing. If you can't
0:41do this, the rest of it falls apart. And
0:44that means just being available. Maybe
0:45you have somebody answering the phone
0:46for you during wedding days. Maybe you
0:48have somebody, an assistant, a
0:50virtual assistant. Maybe you have your
0:52second shooter answering for you if
0:55you're busy, and you're basically gonna
0:58be glued to your phone because that's
0:59how much each of these inquiries are
1:01worth. So if each of your weddings
1:03is worth two, three, four, five, six
1:04thousand dollars, or if you're a portrait
1:06photographer and each portrait clients
1:08worth fifteen hundred to three thousand
1:10dollars, then there's no reason or excuse
1:13to not use this. The next thing we're
1:16gonna do. So we're definitely gonna
1:19answer and reply within five
1:20minutes. We're also gonna contact them
1:22seven times. You're gonna do this over
1:24the poor course of, let's just say, three
1:27to seven days. So let's just say somebody
1:29submits a form, it goes to your inbox. It
1:31tells you, 'Hey, I'm just inquiring. I'd
1:33like to hear back from you.'
1:34You're gonna call them back within five
1:36minutes. If they don't answer, I normally
1:40don't suggest leaving us a voicemail, but
1:42if you're confident that how to
1:43clearly articulate yourself, then do it.
1:46If not, send them a text message
1:48immediately.
1:48Hey, this is Grace from XXX. You just
1:52submitted a form on my website. I'm
1:53giving you a call back when it's a good
1:55time to talk. Or you can just make a
1:58statement.
1:58Hey, this is Grace from XXX. I'll be
2:02calling you back after 5 p.m. I look
2:04forward to speaking with you. So
2:06you can be dominant there too. Let's just
2:09say the next that time
2:11comes about, you can go ahead and call
2:13them if they don't
2:14to that time, you can wait till the next
2:15morning, send them an email and try
2:18calling them at a different time. And
2:19normally, I suggest calling at different
2:21times because maybe they
2:22submitted it while they're at work at 3
2:24o'clock in the afternoon. Maybe they just
2:26can't speak at that time. So if you call
2:28them at 3, call them the next
2:29time after work hours.
2:31The next time, maybe call them in the
2:32morning at 8:30, 9. And you're gonna
2:36do that seven times. And each one of those
2:37counts as a contact. So if you send
2:40a text message, if you send an email, if
2:42you call them. And I would alternate it.
2:44And as you develop your flow in your
2:47pattern, you're gonna figure out what
2:49works best for you. Hey, people
2:51responded back best to text. People
2:54responded best to this email. They
2:55responded best to voicemails. Maybe you
2:57just call seven times and don't do any of
2:59the rest. So it's completely up to you
3:01and find what works for you. For me, I
3:03like texting and calling. I really don't
3:06like sending emails, but a lot of people
3:08do like sending emails. So it's
3:09completely up to you.
3:10So, having said all that, I know it can
3:12get kind of lost in the sauce, and you
3:14can kind of lose track of who you've
3:16called. So what you can do is you can
3:18just set up a simple Excel spreadsheet.
3:20So if you're not getting tons of
3:22inquiries, you're not getting tons of
3:23bookings, then you can just go ahead and
3:26create an Excel spreadsheet and keep
3:28track of it manually. The second thing
3:30you can do is basically use a customer
3:32relationship management database. And I'm
3:34gonna suggest four of them. Okay, first
3:37one is ActiveCampaign. This is an email
3:39marketing solution that also has
3:40basically a pipeline that lets you
3:42follow and make notes, especially be work
3:45in a team. This is extremely helpful. I
3:47normally recommend this one. It's
3:49well-priced, and it's amazing to use, and
3:51it has the email marketing tech tools
3:53with it. Same thing with HubSpot CRM. This
3:55is actually free, so there's no reason
3:57why someone wouldn't be using this. It's
4:00super simple, it's visual, it's
4:02drag-and-drop. It's one of the best tools
4:04out there. Another one for photographers
4:07a lot of photographers use is 17hats
4:09and HoneyBook. While I like these, I like
4:12these more for following up
4:14with clients after you've booked them,
4:15and not so much for the inquiry phase.
4:17For the inquiry phase, I always recommend
4:19HubSpot CRM. It's probably one of the
4:22most widely used in the world. Many
4:25Fortune 500 companies use it.
4:27And if it's good for them, it's
4:28definitely good for you, and it's free. So,
4:31I hope you found that helpful, and I
4:34hope to really see you guys start
4:36implementing this because this can
4:37really double the amount of bookings at
4:39the very least. And I'm gonna encourage
4:42you to comment below if you have any
4:44questions. And if you'd actually like to
4:46see how to get more inquiries, I'm gonna
4:48encourage you to click the link in the
4:49description, and I will see you in the
4:51next video.