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Here at Photography to Profits, we’ll help improve your brand visibility and bottom line. Call 305-619-1222 or email us at support@photographytoprofits.com.
Successful event marketing is one of the most challenging parts of running an event photography business. Follow these marketing basics to help you elevate your business profile.
Social networking sites allow you to put your brand in front of people much more quickly and easily. Create a business page on LinkedIn and Facebook and join groups for wedding and event planners. Joining groups and online forums can also help you gain valuable connections and tips that can be influential to your career.
Your business page should feature sample works and drive potential clients to your website or main portfolio.
Paid social media ads let you maximize your reach and increase revenue. Facebook and Instagram let you run ads that are tailored for certain demographics, driving qualified traffic towards your page.
One way to distinguish yourself from your competitors is to share your expertise and personality through blogging.
Well-written blogs allow you to communicate with your audience in an intimate, candid, and honest manner. You can share your professional journey as a photographer or highlight a client every week. Share behind-the-scenes content through engaging vlogs. Sharing a bit about your experiences can help build credibility and trust with potential customers.
Additionally, the more content you produce, the easier it is to make your site rank higher on organic search engine results. You can also target the right keywords to connect with more qualified leads and turn online traffic into actual profit.
Client testimonials are instrumental in building trust and capturing the attention of prospects.
Don’t shy away from asking every single client for one or two-sentence testimonials. Share their feedback on your website and social media platforms or incorporate them into e-books, blog posts, and other marketing materials.
Expand your photography business today
Here at Photography to Profits, we’ll help improve your brand visibility and bottom line. Call 305-619-1222 or email us at support@photographytoprofits.com.
