Free for Portrait Photographers
Portrait photographers are booking high-paying clients with paid ads — but most don't know if their ads are actually working.
Still, a lot of people don't know if their ads are working or if they're just wasting money.
It's free — any amount (including $0) works.
GA4 Migration Path Template!
The exact tracking setup I use for portrait studio clients.
- ✓See exactly which ads are generating real leads — not just clicks
- ✓Track every form submission back to its source (Google, Meta, organic)
- ✓Know your true cost per lead, by campaign and by platform
- ✓Set it up once and stop guessing where your clients are coming from
- ✓Works with Google Ads, Meta Ads, and organic traffic simultaneously
- ✓No developer needed — the full migration path is laid out step by step
What Genres Does This Work For?
Any portrait photography studio running paid or organic traffic.
💍Wedding
✨Boudoir
🍼Newborn
🌸Maternity
🏡Family
📸Headshots
🏔️Elopement
🏃Sports
🏠Real Estate
💼Branding
What's Included:
Everything you need to go from "I have no idea" to full visibility.
- ✓The exact GA4 property setup I use for every portrait studio client
- ✓How to install your tracking in under 30 minutes (no tech background needed)
- ✓The step-by-step migration path from Universal Analytics (UA) to GA4
- ✓Which conversion events to track so you see real bookings — not just pageviews
- ✓How to connect your Google Ads account and verify true ROAS
- ✓A simple reporting view so you can check performance in under 2 minutes a day
Pick your own price.
This is completely free but any contributions are appreciated.
Leave this at $0 to get it for free.
Questions
Frequently Asked.
It's a GA4 migration path template built around Google Tag Manager. GTM acts as the container that holds all your tracking tags — Google Analytics 4, Google Ads conversion tracking, Facebook Pixel, and anything else you add later. Instead of touching your website code every time you want to track something new, you manage it all from one place.
Yes — every portrait studio needs GA4 regardless of where their traffic comes from. Without it you're flying blind: you don't know which pages visitors are reading, where they drop off, or what's actually driving inquiries. GA4 is the foundation. Paid ads just make the data more valuable.
Not at all. Google Tag Manager is designed to be installed once — then you control everything from the GTM dashboard without touching code again. Most studio owners finish the basic setup in 30 minutes or less. The template walks you through every step.
The basic template covers Google Analytics 4 (GA4), Google Ads conversion tracking, and Facebook/Meta Pixel — the three tools that account for the vast majority of traffic and ad spend for portrait studios. That combination gives you a complete picture of what's working across both platforms.
Yes — tracking works the same regardless of genre. We've set this up for wedding, boudoir, newborn, maternity, headshot, family, elopement, sports, real estate, and branding studios. The template is identical. Only your ad creative and targeting change by genre.
The basic template covers the setup that 80% of portrait studios need — GA4, Google Ads, and Facebook Pixel with standard conversion events. The Advanced template goes deeper: custom conversion funnels, attribution modeling, cross-platform dashboards, and more granular event tracking. Start with basic. If you're scaling hard on paid ads and need surgical data, upgrade to advanced.
That's one of the biggest benefits of building on GTM. Every new tool you want to add (Typeform quiz tracking, GoHighLevel CRM events, Hotjar heatmaps, etc.) just becomes another tag inside GTM — no developer, no new code on your site. The infrastructure is already there.
Yes — this is the same tracking foundation we install for every portrait studio client we work with. The basic template is the starting point before we touch ad strategy. You can't optimize what you can't measure.