INSTAGRAM REELS

for Photographers

How does it work?

With Instagram Reels, you have the power to create and share spliced 15-second videos with multiple clips, visual and audio effects, and a new and improved editing experience.

What are featured reels?

If your Reels follow the Community Guidelines, there’s a chance Instagram will Feature you in Explore, exposing their global audience to your brand. You’ll receive a notification if your Reel is Featured.

How do I get started?

Record your Reel using the Instagram Camera by clicking the camera icon at the top left of your Feed or by swiping right anywhere in your Feed. You can also use videos from your phone’s camera roll by swiping up inside Instagram Camera.

How do I add Audio to reels?

If your Reels follow the Community Guidelines, there’s a chance Instagram will Feature you in Explore, exposing their global audience to your brand. You’ll receive a notification if your Reel is Featured.

How do I Edit Video Clips?

You can adjust the speed of your clips to make them fit into your 15-second timeframe by clicking “Speed.”

What does Instagram do for my brand?

Instagram modeled Reels after the popular TikTok app, a social media platform where users create and share 15-second videos inlaid with music. TikTok is a highly successful market for young and middle-aged adults, who gave TikTok its fame by spreading trending challenges around the world.

How do I create Instagram reels for my business?

Don’t overthink. Your Instagram Reels are short snippets that tell your story. Instagram Reels for photographers are real, raw, authentic expressions of your studio. So act natural! Need some ideas? Share a brief message with your followers. Give them a look around your studio. Showcase your wall art or albums. Rave about your latest masterpiece. Make a Reel out of a video testimonial.

What's next?

Instagram is a thriving platform with an ever-increasing fanbase. Over 107 million users actively use Instagram each month. Influencers, brands, and businesses (and even some photographers!) are already taking over the Instagram Reels Featured section. Whether you’re an experienced social media user or a beginner in the branding game, Instagram Reels is for you.