The most successful fashion photographers are those who prioritize their marketing efforts. At Photography to Profits, we help both budding and established fashion photographers reach their sales goals and stay ahead of the competition. Call 305-619-1222 to book a consultation or shoot us a message at firstname.lastname@example.org.
Fashion photography is considered to be the most glamorous genre in the industry. But like in other types of photography, competition is fierce and securing bookings takes great effort and patience. Follow these effective marketing tips to stay competitive and grow your fashion photography business.
A diverse portfolio featuring your best snaps will help build credibility and trust with potential models, agencies and clients. In this digital age, it’s crucial to have an online version of your work. You can either set up your own website or join fashion-based networking sites to maximize online exposure.
A professional photographer never leaves the house without a business card. After all, you’ll never know when you might come upon a potential model or client you want to work with. Your card should feature a good, clean design with all your contact details large and visible. It must also indicate your social media handles and your portfolio’s URL.
Fashion events are perfect opportunities to meet important people in your industry and gain valuable connections. Attend as many events as you can and don’t be afraid to talk up your skills and projects.
Social media platforms like Instagram, LinkedIn, and Pinterest have made it easier to connect with prospects and build brand recognition. With the majority of the global population on social media, you get to showcase your portfolio to people all over the world for free.
Many social media channels like Facebook and Instagram let you run paid ads. You can control who sees your ads according to demographics like location, device, language, and buying behavior.