Successful maternity photographers put effort into their marketing. At Photography to Profits, we offer bespoke marketing strategies to help you increase sales and propel your business forward. Call 305-619-1222 or shoot us a message at firstname.lastname@example.org.
Maternity photographers are lucky to capture some of the most intimate and special moments in a mother’s life. That said, you can be the best maternity portrait photographer out there, but without any marketing efforts, your talents won’t be seen by the rest of the world.
Attract the right clients and stand out from the competition using these marketing tips for maternity photographers:
One way to encourage referrals is to offer rewards to customers such as free prints or discounts for every referred friend who books a session.
Additionally, referred customers already have a positive view of your services. They tend to be less price sensitive, too since they’re already approaching your business with feelings of credibility and trust.
Taking advantage of the free Google My Business platform lets you boost your local presence and grow revenue. Every time a user searches for maternity photographers near your location, they’ll see your business and contact information on Google Maps. This can help ensure a steady stream of foot traffic into your studio.
Now that the entire world is on Facebook, LinkedIn, and Instagram, it would be a costly mistake not to invest in social advertising.
Social ads let you segment your audience based on predetermined characteristics such as age, sex, interests, or location. This way, you get to reach users who actually need your services, from families and soon-to-be-moms, to event planners or young couples.
With the improved visibility that comes with social media ads, more quality leads will visit your website and your chances of making a profit also increases.